Marketing Analytics Analyst, Sr

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SCAN Group is a not-for-profit organization dedicated to tackling the most pressing issues facing older adults in the United States. SCAN Group is the sole corporate member of SCAN Health Plan, one of the nation’s leading not-for-profit Medicare Advantage plans, serving more than 277,000 members in California, Arizona, Nevada, Texas and New Mexico. SCAN has been a mission-driven organization dedicated to keeping seniors healthy and independent for more than 45 years and is known throughout the healthcare industry and nationally as a leading expert in senior healthcare.

SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. Employees are provided in-depth training and access to state-of-the-art tools necessary to do their jobs, as well as development and growth opportunities. SCAN takes great pride in recognizing our team members as experts in their fields and rewarding them for their efforts.

If you are interested in becoming part of an organization that is innovating senior healthcare visit (Use the "Apply for this Job" box below). , or follow us on Linked In, Facebook, and Twitter.

You will be joining the SCAN team focused on acquisition marketing analytics and operations. This full‑time position as Marketing Analytics Analyst Sr is responsible for creating marketing data strategy, setting up data structure and implementing reports to ensure the team can leverage data‑driven insights related to budget, spend and performance to optimize marketing strategies, improve campaign performance, and support business growth.

• Create, validate and set up a data strategy for the marketing acquisition team across budget and performance with an eye toward future‑proofing.
• Ensure data integrity and compliance with privacy regulations.
• Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance.
• Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports).
• Create and organize complex data in Excel spreadsheets to enable analysis.
• Collaborate with cross‑functional teams (Marketing, Sales, Finance) to align analytics with business objectives.
• Provide actionable insights to improve customer acquisition, retention, and engagement.
• Support forecasting, budgeting, and ROI analysis for marketing initiatives.
• Act as a senior/lead role—prioritizing assignments, providing assistance, and scheduling work, but not directly supervising staff.

• Bachelor’s Degree or equivalent experience required.
• Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred).
• 5+ years in marketing analytics or related role.
• Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, Hub Spot).
• Expertise in digital media and direct‑to‑consumer marketing or comparable experience.
• Experience with strategic planning is preferred.
• Understanding of digital campaign performance, attribution, and optimizations.
• Understanding of consumer conversion funnels.
• Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV required.
• Agency background preferred.
• Google AdWords, Analytics and Google Data Studio experience preferred.
• Social media experience with some of the following platforms:
  Meta, You Tube, Tik Tok, Snapchat, Linked In, Next Door and Bluesky preferred.
• Excellent written and verbal communication skills.
• Familiarity with website analytics and reporting as it relates to digital marketing.
• Ability to work and deliver multiple projects simultaneously on tight deadlines.
• Excellent organizational and project management skills.
• Advanced MS Excel expertise (formulas, pivots, analyses).

• Base salary range: $80,300 to $116,197 annually.
• Work mode:
  Remote.
• An annual employee bonus program.
• Robust wellness…