CRM & Data Operations Manager

CRM & Data Operations Manager Greenfly
• Long Beach, CA, United States

At Greenfly, we empower the world's biggest sports leagues, teams, athletes, and entertainment brands to engage their audiences through authentic digital content. Our software platform and deep expertise transform how organizations collect, organize, and distribute short-form media at scalebridging the gap between real-world moments and digital channels and creating tremendous value to stakeholders across our customers' ecosystems. From the NBA to Major League Baseball, from entertainment studios to global sponsors, our partners rely on Greenfly to fuel their content strategies and deepen fan and audience relationships.

We are seeking a detail-oriented and systems-savvy Business Systems & Data Operations Manager to join Greenfly's Strategy & Analytics team. This role will be responsible for owning and administering our core business systems (currently Salesforce), ensuring clean and reliable data, and supporting cross-functional teams with accurate reporting and insights. While Salesforce is our current CRM, this role will also support broader data operations initiatives to improve how data flows across our systems and reporting stack.

You'll collaborate closely with Finance, Sales, Customer Success, Product, and Marketing to make sure our systems and data power smarter decisions and scalable growth.

This is a hands-on role that requires both technical proficiency and strong collaboration skills. You'll sit at the center of Greenfly's data ecosystem, with the opportunity to shape how our systems evolve as we scale, including potential transitions to platforms like Hub Spot.

What You'll Do

Business Systems Ownership

• Serve as the primary administrator for Salesforce, managing users, permissions, workflows, and dashboards.
• Monitor and improve data hygiene across Salesforce and other core business systems.
• Support system enhancements and potential future CRM transitions (e.g., Salesforce ? Hub Spot).
• Manage approval requests for any new systems or subscriptions, ensuring decisions balance cost-effectiveness with clear business need.

Revenue & Finance Support

• Partner with Finance to provide accurate system data for forecasting, commission tracking, payment terms, and revenue recognition.
• Maintain standardized reporting on key SaaS metrics (ARR, churn, retention, LTV, CAC).

Analytics & Reporting

• Work closely with the Analytics & BI team to ensure Salesforce data feeds properly into BI and company-wide reporting.
• Build dashboards and reports that deliver actionable insights to Sales, Customer Success, Marketing, Product, and Finance.
• Identify opportunities to streamline reporting processes and system workflows.
• Contribute to broader data operations initiatives beyond CRM, including ETL workflows, data validation, and integrations that improve the accuracy and accessibility of company-wide reporting.

Cross-Functional Collaboration

• Act as a bridge between business stakeholders and technical systems.
• Partner with leaders across Sales, Finance, Customer Success, Product, and Marketing to understand reporting needs and deliver solutions.