Content Lead

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Contractor Long Beach, CA, US

3 days ago Requisition

(NASDAQ: PRTS) is a leading online destination for aftermarket auto parts, serving DIY drivers and professional mechanics with millions of parts and fast nationwide delivery. We are building a lean, senior marketing team in Long Beach, CA, and content is central to how customers find us, trust us, and choose us.

We are hiring a Content Lead in Long Beach to own content across every  channel, including product detail pages (PDPs) and our Word Press blog. You will also own organic search, covering both traditional SEO and generative engine optimization (GEO), so our expertise shows up in Google results and in AI answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews.

This is a hands‑on role. You will set strategy, write and edit every week, and manage freelancers as needed to scale output. You report to the Chief Marketing Officer.

• Own the content strategy and editorial calendar across site, blog, email and SMS, social, and video.
• Set and maintain brand voice and style guidelines; review and approve copy from internal teams and agencies.
• Write and edit high‑impact content yourself: category and landing page copy, buying guides, how‑to articles, and campaign messaging.
• Partner with design, performance marketing, and CRM so content supports promotions, loyalty, and conversion goals.
• Own the PDP content strategy across our parts catalog: titles, descriptions, bullets, specs, fitment copy, and FAQs.
• Build scalable PDP templates and standards by category, balancing conversion, SEO, and AI answer visibility.
• Partner with merchandising, product data, and feed teams to improve attribute quality and close content gaps at the SKU level.
• Prioritize PDP optimization by revenue and traffic impact, and A/B test content changes to prove lift in conversion and organic revenue.
• Use AI and templated generation to enrich content across millions of SKUs, with QA processes that protect accuracy.
• Own the  blog end to end: strategy, publishing cadence, quality, and performance.
• Manage the Word Press environment day to day, including templates, plugins, internal linking, and site hygiene, partnering with engineering on technical changes.
• Refresh, consolidate, or retire underperforming posts to grow traffic and authority.
• Coordinate with partners on blog monetization and on‑page commercial modules.

• Own organic search strategy and results across the main site and the blog.
• Run keyword research, content gap analysis, and on‑page optimization at scale across a large parts catalog.
• Partner with engineering and product feed teams on technical SEO: crawlability, site speed, structured data, and indexation.
• Track and report rankings, organic traffic, and organic revenue; set targets and hit them.
• Build our strategy for visibility in AI answers across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
• Structure content, schema, and expert signals so AI systems cite  as a trusted source.
• Monitor brand and product visibility in AI answers and report share of voice against competitors.
• Test and adopt emerging tools and practices as the space evolves.

• Manage freelance writers, editors, and SEO agency partners, including briefs, quality control, and budgets.
• Use AI writing and research tools to increase throughput while protecting accuracy and brand voice.

• 7+ years in content marketing and SEO, with at least 3 years owning organic and PDP content strategy for an ecommerce or high‑SKU site.
• A track record of measurable organic growth:…