AI-Driven Marketing Specialist Role

Join our outdoor retail company as the Channel Development Program Marketing Specialist, focusing on AI-driven marketing strategies to optimize campaign outcomes. Your expertise will enhance customer engagement and drive sales.

You will oversee all aspects of the Channel Development Program, collaborating with vendors and channel leads to roll out effective marketing initiatives. Your 2-5 years of experience in digital and ecommerce marketing will empower you to implement A/B testing and other analytical approaches in campaigns that support top brands.

Key Responsibilities:

• Create marketing calendars for key product launches

• Develop SOPs for cross-channel marketing effectiveness

• Build targeted email and SMS campaigns using AI

• Optimize brand scorecards for performance insights

• Maintain a vendor image repository for campaign needs

Requirements:

• 2-5 years in digital or multi-brand retail marketing

• Excellent track record with multi-channel campaigns

• Proficient in analytics and automation tools

• Strong communication and organizational skills

• Passionate about the outdoor industry and innovation

Bring your analytical mindset and marketing skills to enhance customer experiences and support outdoor adventures.
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