Associate Director, Paid Social

About The Shelf The Shelf is a full-service influencer marketing agency built on data, creativity, and results. We partner with mid-market and enterprise brands to design and execute influencer programs that drive real business outcomes — from awareness and content production to conversion and long-term brand equity. We are a remote‑first team of strategists, creatives, operators, and data thinkers who move fast, think big, and care deeply about doing great work.

About The Role

Our Performance Media team is expanding! We are hiring an Associate Director to own the strategy and execution of paid social campaigns across multiple platforms. This role is ideal for someone experienced enough to operate independently, manage complexity, and make informed optimizations—while partnering with internal leads on strategy.

Your focus will be clean execution, performance optimization, and ad account management at scale
.

• Lead paid social strategy and campaign execution across Meta, Tik Tok, You Tube, Pinterest, and emerging platforms.
• Own campaign architecture, full‑funnel structure, audience strategy, and budget allocation — not just optimization.
• Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses.
• Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations.
• Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive‑level performance narratives.
• Collaborate cross‑functionally with creative, analytics, and internal leads to deliver integrated growth programs.
• Identify growth opportunities and flag risks before they surface in the data.
• Contribute to pitches and new business for performance media influencer campaigns.

What We're Looking For

• 4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level.
• Expert‑level fluency in Meta and Tik Tok;
  You Tube and Pinterest a strong plus.
• A strategic thinker who can also execute — you're not above pulling levers in Ads Manager.
• Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership.
• Strong written storytelling: performance recaps, strategy memos, and Q  decks should feel like your native language.
• Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems.
• Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e‑commerce) a plus.

What Success Looks Like At 90 Days

• You own your accounts — clients trust you and the team trusts your judgment.
• Campaigns are structured for performance and optimized with clear, documented rationale.
• You've introduced at least one strategic initiative (testing roadmap, creative framework, audience expansion) that didn't exist before.
• You're delivering performance recaps that clients reference and share internally.
• You're contributing ideas to help build and grow our performance media client base.