APAC Key Account Strategist: E-Commerce

You’re a strategic, client-first operator with a strong background in marketing, social, and e-commerce, ideally from an agency, consulting, or integrated brand environment. You thrive in fast-moving, multi-market programs and are comfortable owning relationships end to end, from strategy through execution and optimization. You know how to translate business goals into market-specific activations across China, and you’re fluent in working with cross-functional, cross-cultural teams.

Equally comfortable with data, storytelling, and stakeholder management, you’re energized by driving measurable client impact, long-term partnerships, and commercial growth across China, Japan, Korea, and Southeast Asia.

This is not a Sales or Business Development Key Account Manager role. You'll serve as the strategic advisor and primary relationship owner for a portfolio of international brands, helping them grow within China's digital commerce ecosystem and across Asia through market strategy, program leadership, and cross-functional execution.

Highlights of What You’ll Do

Reporting to the COO and the VP of Engagements, a typical day will involve:

• Serve as the primary point of contact for assigned key accounts, owning client onboarding, ongoing communications, and long-term account strategy
• Lead end-to-end client programs, managing scope, timelines, budgets, deliverables, and expectations across multiple work streams
• Act as a trusted advisor to clients, providing strategic guidance on brand growth, market entry, and e-commerce expansion

Go-to-Market & Brand Strategy

• Support brand teams with market-specific insights, localization strategy, and channel recommendations
• Contribute to the development of brand plans, including campaign strategy, promotions, pricing, and merchandising direction
• Act as a subject matter expert on the online marketplace ecosystems in China, advising clients on best practices and evolving trends

Revenue Growth & Account Expansion

• Identify and lead opportunities for upselling, cross-selling, and program expansion within existing accounts
• Educate clients on the full WPIC offering and introduce new capabilities as client needs evolve

Cross-Functional Program Management

• Coordinate work across multiple regions and time zones, ensuring clarity of ownership and alignment on priorities
• Collaborate with other Key Account Managers, Strategy Leads, and POD Leaders on shared or overlapping client initiatives
• Ensure a consistent, high-quality client experience across all touchpoints and deliverables

Performance Analysis, Reporting & Storytelling

• Own program and store performance tracking, including KPIs, financial metrics, and campaign effectiveness
• Produce clear, actionable reports and insights for clients and internal stakeholders

Market & Competitive Insight

• Conduct ongoing market and competitive analysis across China's e-commerce ecosystems
• Monitor emerging platforms, consumer behavior shifts, and regulatory or operational changes
• Translate insights into practical, market-specific recommendations for clients

What You’ll Bring Along

Must-Haves:

• 3-7 years of experience in agency, consulting, brand management, e-commerce, marketing, or professional services
• Strong background in client-facing roles, managing complex programs and senior stakeholders
• Demonstrated experience in go-to-market strategy, brand activation, or e-commerce programs
• Strategic command of the online marketplace ecosystems in China
• Proven ability to manage cross-functional, geographically dispersed teams
• Strong analytical skills with the ability to interpret data and turn insights into action
• Excellent verbal and written communication skills in a client-facing environment
• High level of ownership, accountability, and comfort operating with ambiguity
• Strategi…