VP Marketing Strategy

Job Summary

The Vice President, Marketing Strategy Lead on the Tenured Engagement Team will lead customer-focused initiatives designed to drive awareness, adoption, and repeat usage of our Business Banking payables and receivables products. This role owns the post-onboarding engagement strategy—focused on growth and retention through direct, multi-channel marketing across email, owned social and more. You will plan and execute go-to-market strategies for new and existing products, defining positioning, messaging, and channel mix to deliver against awareness, adoption, and revenue targets.

Partnering closely with Product, Analytics, Legal, and marketing colleagues, you will orchestrate campaigns from concept through delivery to ensure on-time, on-budget execution, and present strategies and results to senior leadership.

Job Responsibilities

• Proactively identify opportunities where marketing can improve customer satisfaction, NPS and retention

• Articulate and deliver strategies to achieve business OKRs and marketing KPIs

• Partner with internal marketing teams to formulate new ideas and deliver unprecedented campaigns

• Work closely with product, servicing, analytics and channel execution partners to launch campaigns flawlessly

• Manage multi-channel execution (from concept development to delivery) including working across multi-functional teams, while ensuring a strong control environment

• Lead internal and external agency briefings

• Support reporting across initiatives and develop and present senior management presentations

Required qualifications, capabilities and skills

• 4 year degree in Business Mgmt or Marketing with 5+ years of marketing experience and expertise in driving strategy and innovation

• Strong knowledge in all aspects of marketing management, including creative development, targeting/segmentation, testing/optimization, omni-channel delivery and reporting/analysis

• Proven ability to take initiative, influence others, and achieve results

• Is a problem solver at heart who thrives in challenging environments

• Is comfortable and proven successful at navigating through ambiguity/white space and pivoting as priorities change

• Is highly curious and never settles for good enough

• Is data driven and analytical, while also being a creative and outside-of-the-box thinker

Preferred qualifications, capabilities and skills

• Develops strong partnerships; leads through collaboration; recognized as a team player

• Is eager to roll up their sleeves to help set strategic direction as well-being intimately involved with implementation

• Loves testing, learning, and taking calculated risks

• Likes to build from ground up – has a startup mentality