Senior Vice President & Revenue Strategy

Role

In support of Southland Credit Union’s mission and strategic initiatives, the Senior Vice President (SVP), Sales & Marketing provides enterprise leadership for brand, growth, revenue generation, and member engagement. As a key member of the executive leadership team, this role is responsible for driving integrated sales and marketing strategies that support sustainable growth across consumer, business, and investment service lines.

The SVP, Sales & Marketing owns Marketing, Sales, Investment Services, Business Services, and the development of new revenue streams, ensuring alignment between brand strategy, member experience, distribution channels, and revenue performance. This leader partners closely throughout the credit union to translate organizational objectives into measurable growth initiatives, while fostering high levels of associate engagement and member advocacy.

• Lead and oversee all Sales, Marketing, and Member growth strategies, including brand, communications, demand generation, and sales enablement across all channels.
• Provide strategic ownership and leadership of Investment Services and Business Services, ensuring growth, profitability, compliance, and alignment with Southland’s overall revenue strategy.
• Establish a multi-year enterprise growth and revenue strategy, including clear performance metrics tied to membership growth, engagement, and income diversification.
• Oversee the development and execution of the annual Sales & Marketing Plan, including campaigns, promotions, budgets, and resources necessary to achieve strategic and product objectives.
• Identify, evaluate, and launch new revenue streams, partnerships, and product opportunities that enhance non-interest income, member engagement and long-term financial sustainability.
• Lead market research, member insights, segmentation, targeting, and analytics to inform product design, pricing, positioning, and go-to-market strategies across consumer, business, and investment services.
• Monitor financial, technological, and competitive trends to identify market opportunities and risks; ensure Southland maintains a differentiated value proposition.
• Oversee vendor relationships and strategic partners supporting sales, marketing, investment, and business services initiatives.
• Perform other duties as assigned.

Experience

• 10+ years of progressive experience in Sales, Marketing, or Revenue leadership, preferably within financial services.
• 5+ years of senior leadership experience managing teams and enterprise-level initiatives.
• Demonstrated experience driving revenue growth, new product launches, and income diversification.

Education

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Advanced degree preferred.

Interpersonal Skills

• Ability to influence at the executive level and build trust across the organization.
• Strong leadership presence with high emotional intelligence and collaborative mindset.

Other Skills

• Advanced knowledge of integrated sales and marketing strategies
• Strong financial acumen and understanding of regulated financial services
• Excellent written and verbal communication skills
• Strategic thinking with strong execution discipline
• Proven ability to lead through change and ambiguity
• Willingness to travel and operate standard office technology

USD $/Yr.

USD $/Yr.