Principal Product Manager

About Wellth:

Wellth is a fast-growing, growth-stage digital health company headquartered in Los Angeles. Our mission is to motivate people living with chronic conditions to make healthier choices, every single day.

We use behavioral economics, habit science and AI to motivate lasting behavior change in some of the highest need and most underserved populations in the US (Medicare and Medicaid), drastically changing their quality of life and health outcomes. We have demonstrated results with many large insurers and health systems (e.g. reducing hospitalizations by over 40%), and are now rapidly scaling. Early in 2025 we completed a Series C with experienced healthcare investors including Mercato and Signal Fire.

Our goal is to be the category leader in improving health outcomes for hard-to-engage populations. A key difference at Wellth compared to other digital health companies is that our users (Members) actually use Wellth every single day - think Tik Tok-tier daily engagement (and data generation!).

But most importantly, our work quite literally saves lives by stabilizing chronic disease patients and preventing disease progression, hospitalization, and other bad outcomes. We are a mission-driven company where you work with incredible talent and see tangible differences directly from your impact and influence.

Visit us here for more information.

As Principal Product Manager at Wellth, you will be contributing directly and visibly to our behavior change product by owning the vision and evolution of our user acquisition and enrollment platforms. You will interface directly with several internal stakeholder groups, including acquisition (consumer) marketing, enterprise marketing, data engineering, software engineering, and support. Our platforms, tools and workflows are evolving rapidly with our scale, and we are in the early innings of incubating significant changes using the newest AI models for SMS, voice and other interactions.

You will do quantitative analysis to spot issues and opportunities and back your research with qualitative user research. Improving our enrollment rates and user retention while reducing unit economics will be your primary goal. Retention will be a primary goal, and you will add depth to our product journey and explore new use cases. You will be highly organized and detail-oriented.

You aren’t afraid of creating a spreadsheet model, or building a complex workflow in Figma or Lucidchart, or trying something manually that could eventually scale to hundreds of thousands of users.

This is a demanding, energetic role for individuals who love to do discovery, can’t stop asking questions, love talking to their colleagues about new ways to try things, dive into data, understand architecture, love to do research, follow up and organize what happens next. Our product roles don’t passively gather requirements, they don’t just manage a nice and neat roadmap forward, and they don’t sit quietly and exclusively review data.

But if you want to establish and hold influence across a quickly growing company, solve real problems that matter in healthcare, get technical with engineers, creative with marketers and designers, strategic with customers, and be part of a very different approach to motivating healthy behaviors, this might be the role for you.

• Develop an in-depth understanding of our current acquisition marketing workflows and how the platform needs to evolve to support new workflows, new channels, and the use of AI

• Ensure that marketing activities create quality data and that this data flows to the appropriate infrastructure

• Create intuitive, accurate reporting and dashboarding that provides visibility to marketing performance and helps spot new opportunities

• Track A/B tests and identify results that should be fully implemented.

• Connect the dots between key platforms like Customer.
  
  IO, Salesforce, and in-house AI tools

• Identify opportunities to replace rules with data-driven models, and with manual work with automation

• Analyze support workflows across SMS, voice, and in-app chat and identify streamlining opportunities

• Build a vision for internal support…