Media Director Planning

Business Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients' investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand.

This team problem‑solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators.

The Director will manage day‑to‑day operations of the client account(s) and media plan stewardship.

They will be responsible for participating in new/organic growth for the agency through strategic selling of services, new business and/or through client business growth. In this role you will collaborate with peer group to share work and inspire junior team members about creative‑thinking, accountability, and thought‑leadership.

Portfolio & Growth

• Demonstrates understanding of Client's business/category and can apply to role of media.
• Build and strengthen junior to mid‑level client relationships as a business partner and thought‑leader to their organizations.
• Coordinate collaboration and business updates with Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive (R &
  
  D), in addition to extended Mediabrands and Kinesso specialty teams.
• Support Group Director in maintenance of monthly MBIS investment and forecast tracking with Partner Investments and Client Finance.
• Participate in new/organic growth for the agency through strategic selling of services, new business and/or through client business growth.
• Partner with Local Investments, Kinesso and Partnership Investments to ensure partner consideration and, once approved, implementation of Mediabrands opportunities (Orion, MAGNA Deals, Performance products).
• Listen to and summarize notes/implications from client earnings reports and/or BOD meeting outcomes and share with agency team and leadership stakeholders.
• Collaborate with VP and Associate Director to develop and consistently provide industry updates, performance insights and opportunities to Clients.

Media Strategy

• Develop goals, audience, and channel strategies, set budgets by channel, oversee execution and measurement for 2+ midsize client business.
• Kick off all teams with approved brief and collaborate on timelines, priorities, and recommendations.
• Set recommended budget by channel, working directly with channel leads to assess minimum spend/performance requirements and costing.
• Partner with analytics team to determine measurement objectives and taxonomy.
• Partner with SVP to deliver on client expectations and media briefs, including provide feedback to partner and junior planners on presentations/recommendations/reporting and plan optimizations.
• Leads presentation of media plans to internal, partner teams, and/or client for approval and makes necessary adjustments.
• Fulfil use of IGNITE planning strategy process (Implement business intelligence, Generate multiple audience segments,…