Premise Distribution Manager
Listed on 2026-10-11
-
Business
Business Development -
Sales
Business Development, Sales Manager
The On Premise Distribution Manager (OPDM) is responsible for driving best in class execution via their DSD distributors and owning relationship with our food service distribution network. The main priorities include owning distribution and volume goals within the region and developing premium brand execution in channel in alignment with national strategy. Accelerating REACH and availability remains our department’s #1 strategic priority. To do this, we must continue to realize the full potential of our people and network.
Key responsibilities include:
communicating strategic priorities and associated initiatives; developing annual business plans; setting, tracking and measuring KPI execution; monitoring sales/POS; input /interaction with Red Bull systems (e.g. Business Insights); and best practice sharing. The OPDM ensures implementation of On-Premise account standards; coaches Distributor Partners (DPs) to execute with excellence; provides consistent training to the DP sales force; and develops Monthly Planning Reviews (MPR).
DRIVING RED BULL NORTH AMERICA (RBNA) STRATEGY AND CREATING ALIGNMENT WITH DISTRIBUTORS Develops communication process to ensure proper alignment and understanding of strategies, initiatives and targets Continual communication with DP key principals to assess progress against strategy and initiatives Ensures strong communication of cell and regional initiatives to DP, and ensures appropriate actions are taken to support these initiatives Establishes communication schedule for National On Premise Account mandates and LTOs Ensures DPs implement tracking system to monitor progress against targets Share best practices across the network Drives best in class execution of annual business plan through distributor
GO-TO-MARKET STRATEGY Establishes communication schedule for National On Premise Account mandates/LTOs, VIP Program status & Pricing alignment (DSD/Vistar) Ensures DPs implement tracking system to monitor progress against targets (DSD) Leading Internal On Premise food service strategy for the Region, via Broker management, and distributor stakeholder management (BL) Coordination and execution of local food shows
BUSINESS PLAN Provide on-going feedback to HQ & Region leadership on performance of Region KPIs Develop annual business plans/strategy for organization requirements, POS/resource needs. For DSD include, distribution, volume, investments, consist communication with ownership/top management and KPIs. For BL this would include sales blitz development, Broadline Distributor Big Moments (Foodshows, GSMS, Events) Develops plans with DP during the Monthly Plan and Review (MPR) & Mid-Year Review (MYR) to course correct and achieve annual business plan.
Partners with Distributor Partner Manager (DPM) and DP on annual business plan development (DSD/Vistar) Develop and highlight key customer opportunities to close SKU and Distribution voids to ensure optimum assortment Is available to local distributors (BL) Lead Identification and acquisition strategy for prioritized Incremental food service operator targets within the region (BL)
BUSINESS INTELLIGENCE Develops deep understanding of responsible market and its characteristics, and supports DP with actionable insights and recommendations Maintains strong working knowledge of all Red Bull and relevant distributor/branch systems (e.g. The Hub, MSA, CPM, BI) Analyzes monthly reports to find largest areas of opportunity for DP, and uses those insights to guide DP to up-level market conditions Manages and tracks internal budgets Volume forecasting and planning per distributor location in alignment with national volume objectives set by HQ Has a robust routine of auditing & analysis…
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