Sr Manager, Marketing

Hungry for a career that’s as rewarding as it is delicious?

At Aspire Bakeries, we don’t just bake breads, cookies, and cakes - we create foods that bring people together. From La Brea Bakery® artisan breads to Otis Spunkmeyer® cookies, our products are enjoyed by millions of people every day. And behind every bite are talented manufacturing and support teams who take pride in their work and our food.

We’re looking for hard-working people who will bring integrity, creativity, and a passion for excellence to everything they do - whether that’s on the bakery floor, in the office, or supporting customers. In return, we offer a workplace culture built on care, ownership, and growth - where your contributions matter and your career can rise as high as our bread loaves!

With 13 commercial bakeries across North America and a reputation as an industry leader, Aspire Bakeries is rising together with our people and our customers to be the best all-around bakery solution. If you’re ready to grow with us, we’d love to hear from you

• Culture - Our culture thrives on collaboration, diversity, and a shared passion for excellence. We support team members, empower growth, and encourage everyone to bring their authentic selves to work.
• Health & Wellness – Comprehensive medical, dental, and vision coverage, plus company-paid life insurance and additional voluntary options to fit your needs.
• Work-Life Balance – Paid parental leave, generous paid time off, and holidays so you can recharge and spend time on what matters most.
• Financial Security – A competitive 401(k) with immediate company match, plus short- and long-term disability coverage for peace of mind.
• Growth & Development – Opportunities to build skills, grow your career, and develop expertise through Aspire Bakeries’ learning and development programs.
• Flexibility & Support – HSA and FSA plans to help you manage everyday expenses.
• Recognition & Rewards – Performance incentive plans that celebrate achievements across sales, bakery performance, and individual contributions.

We are seeking a Senior Marketing Manager to join our team at our Los Angeles, CA Office
. As a Senior Marketing Manager, you will be a strategic brand and business leader responsible for translating the La Brea Bakery growth plan into integrated strategies and disciplined execution. You will connect consumer insights, brand strategy, innovation, customer marketing, digital commerce, PR, social, experiential, and sales enablement to grow awareness, distribution, velocity, and profitability while protecting the brand's artisan heritage and premium positioning.

This role requires you to be onsite in Los Angeles four days per week, giving you hands‑on collaboration with the team and daily exposure to the pulse of the business.

• Salary Range: $108,000 - $144,000

• Lead annual and long-term brand strategies that drive growth, distribution, revenue, and profitability while strengthening La Brea Bakery's premium artisan positioning.
• Translate consumer, customer, category, competitive, and performance insights into strategic priorities, actionable plans, and executive-ready business recommendations.
• Drive integrated marketing programs across paid, owned, earned, social, influencer, PR, experiential, e-commerce, and retail media channels with clear objectives, KPIs, and optimization plans.
• Lead innovation and commercialization strategies for new products, renovations, packaging, and growth platforms, balancing consumer needs, brand fit, operational feasibility, customer opportunity, and financial performance.
• Enable customer and sales growth through compelling sell stories, customer‑specific…