Shop - Category Lead - Beauty

Team Overview With more than 1 billion loyal users globally, Tik Tok is the ideal platform to deliver a brand new and exciting shopping experience to our users. Tik Tok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike.

Tik Tok Shop is looking for a leader to help us build our business and drive the growth of our category. The lead will develop the go-to-market strategy, prioritize key initiatives, and build and lead a team of category managers. They will be responsible for identifying the needs of the business, partnering with cross-functional partners and allocating appropriate resources to drive sustained growth.

• Manage a category team to acquire brand principals, distributors, and merchants to support category growth at scale
• Craft overall strategy to deliver growth for the business - define goals, identify opportunities and design approach
• Discover innovative collaborative models that fit into merchants' short-term and long-term development plans, and invest platform resources effectively and efficiently
• Solve key challenges in business growth by strong collaboration with cross-functional teams
• Employ a consultative approach by offering strategic content, creator/affiliate/agency partner, merchandising, and logistical solutions to all clients
• Update active clients on Tik Tok Shop product developments and new promotional opportunities
• Represent Tik Tok Shop at industry events and brand summits and foster long-term partnerships with brands that help scale the category

• Experience in e-commerce business
• Experience as a people manager, managing a significant team size
• Proven track record of continually reaching and exceeding sales goals
• Sales and business development skills, command of B2B and B2C funnel structures
• Experience recruiting, hiring, onboarding, and developing a strong team; passion for leading and developing people

• Experience in content-based e-commerce
• Strong connections with brands and distributors
• Strong network and connections with brands and/or retailers is a plus
• A proven penchant for creative problem-solving

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people…