Associate Director, Social Creative

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Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game‑changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity:
  We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration:
  
  Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment:
  We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

The Global Brand & Audience team develops and implements artist strategy and planning, driving culture and commercial streaming alike. The Brand & Audience Services team comprises cross‑functional disciplines, including Creative Development, Paid Media, Influencer/Creator Marketing, and Direct‑to‑Fan and Community Engagement. The team is responsible for marquee artists and their storytelling.

As Associate Director, Social Creative, you’ll marry artist strategy and audience insights to bring creative execution to life across social‑first and social‑native content. From developing repeatable formats for varying scenarios to concepting lo‑fi and hi‑fi materials, you’ll create shareable social media content for both organic and paid.

• Create and manage engaging, platform‑specific social media content, blending storytelling with analytics to boost engagement (deep familiarity with each platform’s specs, limitations, safe zones, paid media units, etc.)
• Pitch ideas based on strategy and creative brief criteria
• Concept, refine, and manage always‑on social creative (planned editorial programming around sync, milestone, seasonal, foreseeable cultural moments, competitive drafting, lifestyle alignment, and holidays) for owned and operated channels as well as partner artists’ channels
• Concept and develop reactive social creative around trending tracks, trending sounds and formats, breaking news, and pop culture
• Shoot and edit content
• Set the tone between concept and copywriting within brand guidelines
• Use performance metrics (KPIs, engagement) to refine content and iterate on ideas
• Leverage predictive tools and insights around relevant content categories in the always‑evolving social landscape
• Collaborate with cross‑functional teams

• You are a social producer and editor with a proven track record (and portfolio – required) of organizing editorial that delivers against a defined strategy
• You’re a storyteller at heart and an excellent communicator
• You can anticipate what type of conversation and talk‑factor social creative will elicit amongst different communities
• You’re incredibly organized and can handle high volume intake and output without losing clever, savvy, and fun within the process
• You are adept in video editing software (from Adobe Premiere Pro, After Effects, to Capcut, etc.)

• Design experience
• Copywriting across multiple tones of voice and audience vernacular

As the home to 10K…