VP, Packaging Design

VP, Packaging Design|Wonderful Agency# VP, Packaging Design Wonderful Agency | Los Angeles, CA | Creative/public relations | Director | Full-time | Job e
* Email## Company Description Wonderful Agency is the full-service, award winning, in-house agency that operates as the exclusive creator of marketing communications and brand experiences for such iconic brands as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, Lewis and Landmark Wines, Teleflora and more.

We're seeking a seasoned yet hands-on
** VP, Packaging Design**— an active designer with a refined aesthetic, premium sensibility, and a passion for execution. This role is not just about direction; it's about rolling up your sleeves and bringing ideas to life with precision and purpose. You’ll need to navigate shifting priorities and frequent interruptions with confidence, upholding the highest standards of excellence across every touchpoint. If you are a designer with impeccable taste, unwavering attention to detail and a passion for creating beautifully crafted, consumer centric design, we'd love to meet you.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.
** Portfolio required with application submission **##

Job Description
* A primary contributor to overall brand development, ensuring all product and packaging solutions consistently reflect and elevate the brand's identity, positioning, and consumer appeal.
* Develop and oversee type design systems rooted in the fundamentals of classic typography—with an emphasis on Swiss Design (International Typographic Style)—to ensure brand consistency and typographic excellence across all media.
* Spearhead the creation of compelling and memorable logos that encapsulate brand identity and values.
* Direct the design and development of packaging that stands out on the shelf, aligns with brand positioning, and meets functional requirements.
* Oversee critical Point of Sale (POS) design initiatives to drive consumer engagement and conversion, leveraging structural engineering expertise to enhance functionality and visual impact.
* Collaborate cross-functionally with marketing, product development, sales and digital teams to ensure brand and design integration at every consumer touchpoint.
* Provide guidance and leadership to internal design teams and external partners, fostering a culture of creativity, innovation, and accountability.
* Stay current on design trends, consumer insights, and industry developments to maintain a competitive edge.
* Maintain the highest standards of design excellence and consistency across all brand touchpoints.
* Oversee the design and user experience of brand websites to ensure digital touchpoints align with overall brand strategy.## Qualifications
* Industrial design engineering background strongly preferred.
* Proven track record of successfully creating and evolving brands across multiple categories.
* Deep understanding of type design principles and their application in brand systems.
* Skilled in logo design, with a portfolio demonstrating impactful work.
* Strong background in developing POS materials that drive in-store success.
* Extensive experience in packaging design for consumer products, with a focus on both aesthetics and functionality.
* Proven track record leading brand and product development with a focus on simple, elegant, and consumer-centric design.
* Demonstrates quiet confidence and leadership presence without ego; comfortable influencing cross-functional teams while remaining humble and collaborative.
* Keen attention to detail, with a sharp eye for design consistency, brand integrity, and product quality across all touchpoints.
* Strategic and creative problem solver with the ability to navigate complexity and bring clarity to ambiguity.
* Ability to balance big-picture vision with flawless execution — from concept through launch.
* Awareness of production and manufacturing processes is a plus.
* Space planning and architectural design is a plus.
* Website design competency is a plus.

Pay…