Growth Manager, Education ​/ Teaching

About the Opportunity

Rockstar is recruiting for a fast‑growing fintech company focused on building innovative consumer financial products. This client is a leader in the app‑based fintech space, leveraging technology to deliver seamless and rewarding user experiences. Rockstar is supporting their search for a performance marketing expert to drive user acquisition and scale growth profitably.

• Plan, buy, and optimize multi‑channel campaigns across Google (Search, UAC, You Tube), Meta (FB/IG), Apple Search Ads, Tik Tok/Snap, and programmatic DSPs (e.g., Moloco, Liftoff, TTD).
• Build and iterate landing pages and pre‑landers; optimize onboarding flows (bank/debit link, eligibility).
• Write or brief creative (text, video/UGC, statics); direct designers/editors; run structured creative testing.
• Own tracking and attribution with MMP (Branch, Apps Flyer, Adjust), GA4, platform pixels; set up A/B tests and basic incrementality checks.
• Manage pacing, forecasting, and weekly reporting (CAC, payback, LTV/ROAS by cohort).

• 2+ years of user acquisition experience for consumer apps (fintech strongly preferred).
• Proven ownership of $100k+/month spend with CAC/payback accountability.
• Hands‑on experience in Google, Meta, Apple Search Ads, Tik Tok/Snap, Reddit, and DSPs.
• Experience building and optimizing landing pages and in‑app funnels.
• Strong ad creative skills (copywriting, storyboarding, direction).
• Proficient with MMPs, GA4, spreadsheets; comfortable running fast experiments.
• Familiarity with app store and platform policies for financial services.

• Experience in EWA/cash advance/credit categories.
• App Store Optimization (keywords, CPPs, screenshots).
• Basic HTML/CSS/JS or experience with Webflow/Unbounce.
• SQL or experience with lightweight MMM/causal tools.

• CAC and payback by cohort.
• Creative hit rate and test velocity.

• Mid‑Senior Level

• Full‑time

• Marketing and Sales