Head of Growth, Education ​/ Teaching

Remote
· Full-Time
· Relocation to SF or LA over time

Reports to the CEO

Every night the whole planet goes unconscious for eight hours, and the mind doesn't switch off. It dreams. It replays the day. It carries your stress into sleep, keeps your heart rate up and your body from ever really resting, and wakes you at 3am without telling you why. A huge part of your life with your mind happens in the dark.

The world has mostly turned that into a number. The sleep tech industry has centered around a sleep score out of 100 you check in the morning and forget by lunch. We think the night is worth a lot more than that.

DUST designs for the mind 're an MIT Media Lab spinout, and we founded the field of Dream Engineering: shaping what happens in the mind during sleep, on purpose, with sound and timing and sensors. In our studies we steered what people dreamed about successfully 92% of the time -- choosing what you dream!. The same tools can shape the stress that follows you to bed, the nightmares that keep coming back, and the loop between mind and body that decides whether you wake up rested.

It matters because hundreds of millions of people have nightmares bad enough to wreck their nights. Close to a billion have insomnia. Most of them will never see a sleep specialist. We can reach them from a phone next to the bed while they fall asleep. Our tools are in trials for addiction, PTSD and depression. Our science runs from Harvard Medical School to Stanford Medical School, with Robert Stickgold, Karl Friston and David Eagleman as collaborators.

We just raised our seed, led by Future Ventures.

And people already know about us. The work has been on 60 Minutes and in the Wall Street Journal, the Washington Post, the Boston Globe and beyond, and the BBC made a documentary about it. Athletes used our tools to design Nike shoes in their sleep. We make overnight installations, museum commissions and live music. The inbound is real, and we don't have the hands to answer most of it.

What nobody owns yet is the path from someone heard about us to someone uses this every night and pays for it.

At most companies this is three jobs: marketing, growth and business development. Here it's one, because all three run on the same thing, a new category with real attention behind it. You'd work directly with the CEO and our partnerships team.

The work is sequenced. The first months are about measuring what we already have and finding out which parts of our attention actually turn into users. Campaigns, partnerships and commerce ramp as that signal comes in.

• Positioning. Making Dream Engineering make sense to a normal person without shrinking it down to a sleep score. This is the hardest part of the job and everything else depends on it.
• Growth marketing. Waitlist → app launch this fall → nightly habit → paying subscriber. Lifecycle, App Store, referral, content, and paid where it earns its place. You own the funnel and the numbers in it.
• Communications. Press, launches, the newsletter, social. Press finds us. Nobody is running it as a program yet.
• Partnerships and business development. Sourcing, structuring and closing across media, consumer brands, sport and clinical. You'd be a senior outside voice for DUST, the person partners want in the room, comfortable with a global brand, a film studio and a sleep clinic in the same week.
• Commerce. Launch strategy for the hardware and CPG, from bedtime teas to functional toothpastes to devices you wear to sleep.
• Culture and community. Overnight installations, the DxE symposium, the dream journal, the research library, museum work. This is how people find us and how the idea spreads, and it's some of the best business development we have.

You

• About 7+ years across consumer…