Senior Marketing Manager
Listed on 2026-10-13
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Education / Teaching
Digital Marketing
A premier, high-growth plaintiff personal injury law firm based in Los Angeles is seeking a Senior Marketing Manager to take end-to-end ownership of its multi-channel paid acquisition engine. This is not a rebuild, you are stepping into a well-instrumented, fully mature infrastructure with established conversion history, advanced call tracking, custom landing pages, and clean data pipelines.
While this role is currently a high-impact senior individual contributor, you will have a clear trajectory to scale and lead an internal paid media team, starting with dedicated creative and social specialists under your direction.
Key Responsibilities- Google Ads Strategy: Manage full account architecture, keywords, negatives, and testing across California.
- Google Local Services Ads: Oversee statewide LSA campaigns, budget deployment, service areas, and lead scoring.
- Closed-Loop Attribution: Connect Call Rail and CRM systems (Lead Docket/Filevine) via Domo back into Google Ads to optimize for signed cases.
- Paid Social (Meta): Direct campaign strategy, audience targeting, and creative testing across Facebook and Instagram.
- Scripts & Automation: Deploy and maintain Google Ads scripts for budget pacing, anomaly detection, and reporting.
- Executive Reporting: Build KPI dashboards and deliver performance insights directly to firm leadership.
- 5+ Years Google Ads: Proven record managing 7-figure annual spend.
- Personal Injury Niche: Direct personal injury search experience required (California preferred).
- LSA & Call Rail: Hands-on expertise with Google Local Services Ads and Call Rail setup.
- Offline Conversions: Experience driving value-based bidding via legal intake CRMs (Lead Docket, Filevine).
- Meta Campaigns: Strong working knowledge of paid social strategy and creative testing.
- Scripts & Analytics: Ability to edit and deploy Google Ads scripts; proficiency with BI tools (Domo preferred).
- Plus: Google Ads certifications, SQL, and API experience.
The annual salary for this position is between $160,000 - $200,000 Factors which may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
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