Director, Artist Marketing - AWAL

Join to apply for the Director, Artist Marketing - AWAL role at Sony Music Entertainment

Get AI‑powered advice on this job and more exclusive features.

This range is provided by Sony Music Entertainment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first‑ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences.

In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As Director, Artist Marketing with AWAL, you will work closely with a diverse roster of artists to ideate, execute and deliver industry‑leading, innovative marketing campaigns. You will collaborate with internal and external teams across the US, UK and internationally to drive audience growth via innovative global marketing campaigns. You will manage cross‑communication with A&R, commerce, promotion, audience development, synch, brand partnership and publicity teams.

You will be the direct point of contact with artists and their management teams and responsible for the communication of all campaign aspects including set‑up, objectives, approvals, reporting and analysis. Additional responsibilities will include campaign management, budgeting, scheduling, social and streaming data analysis and reporting. You are a self‑motivated strategic thinker; detail oriented problem solver and a passionate creative marketer with the proven ability to deliver measurable results in the current music industry landscape.

• Lead global marketing campaigns for a roster of developing and established artists.
• Ideate and execute creative, digital‑first marketing campaigns with measurable results focused on audience growth.
• Consider artist proposition, audience segments, fan communities, narrative pillars and content distribution outlets for every aspect of the campaign.
• Continually develop artists and grow existing careers regardless of release cycle.
• Collaborate and communicate with all internal teams (including A&R, audience development, commerce, synch, publicity, brand partnership, and promotion) to deliver impactful, cross‑platform campaigns for each artist.
• Communicate and prioritize campaigns with marketing teams in local offices around the world.
• Regularly communicate with external parties and maintain a high level of relationship management including artist teams.
• Manage marketing campaign budgets, release scheduling, communication, reporting, invoicing and problem solving.
• Maintain and develop relationships with external industry partners.

• 6+ years experience in a music marketing role.
• Prior experience working on pop and alternative music campaigns.
• Previous experience working at a record label is preferred.
• A deep understanding of current and future trends in music, with a network of relationships and a stellar reputation in the music business as well as within artist and industry communities.
• You have strong business acumen skills, and a track record of making competent business decisions through strategic thinking.
• You also have in‑depth knowledge of emerging and established streaming and social platforms, as well as digital and social marketing best practices.
• Experience with Music Connect, Mediabase, Chartmetric, Cobrand and other industry information systems.

• You…