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Senior Manager, Publishing; Games Temp

Job in Los Angeles, Los Angeles County, California, 90079, USA
Listing for: Adweek
Seasonal/Temporary position
Listed on 2026-01-12
Job specializations:
  • Entertainment & Gaming
  • Marketing / Advertising / PR
    Marketing Strategy, Marketing Communications
Salary/Wage Range or Industry Benchmark: 130000 - 150000 USD Yearly USD 130000.00 150000.00 YEAR
Job Description & How to Apply Below
Position: Senior Manager, Publishing (Games) Temp

Who We Are

We are Skybound.

We love creators. We love fans. We love thrilling games, indelible images, and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original tales, fresh characters, and diverse voices.

From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough.

Opportunity

Skybound is looking for an owner-minded Senior Manager, Publishing to lead go-to-market efforts on Invincible VS and future titles across the Skybound Games portfolio. This individual will be a strategic driver of product marketing across development, marketing and Skybound’s broader entertainment ecosystem.

As the lead on go-to-market strategy, you’ll craft player-centric plans rooted in insights, shape product positioning, and bring campaigns to life in ways only Skybound can. You’ll partner closely with our Development team oo ensure our games are launched with intention, creativity, and a unified narrative — across community, content, paid media, digital storefronts, influencers, PR, events, and beyond.

You bring structure to ambiguity, thrive in cross-functional environments, and understand how to move from big-picture strategy to hands-on execution. If you're passionate about connecting games with players and finding bold, unexpected ways to stand out in a crowded market — this is your role.

Reports

This position will report to Skybound’s Senior Director, Publishing (Games)

Responsibilities Include
  • Develop and lead go-to-market plans for Skybound Games titles by defining target audiences, prioritizing features, and creating player-first messaging strategies.
  • Shape and validate product positioning, ensuring clear, compelling narratives for players and stakeholders from concept through launch.
  • Collaborate with internal and external Development teams to understand the product roadmap, align on vision, and give feedback that supports long-term development and player satisfaction.
  • Serve as the central driver of campaign execution — identifying blockers, enabling teams, and connecting the dots across all marketing functions.
  • Partner across Skybound teams (Comics, Licensing, Content, Social, Community) to ensure fully integrated, cross-medium campaigns.
  • Collaborate with Creative, UA, Community, Influencer, Events, and PR leads to bring campaigns to life across all player touchpoints.
  • Use data and player research to inform marketing decisions and product feedback loops.
  • Monitor performance metrics, define KPIs, and report on campaign effectiveness and ROI.
  • Champion bold thinking and risk-taking — bringing fresh ideas for launching and sustaining games in ways that break through the noise.
Role Requirements
  • 6+ years of experience in brand, publishing or product marketing, preferably in the games industry.
  • Demonstrated success launching and sustaining live digital products or services.
  • A strategic thinker with hands-on experience turning insights into high-performing campaigns.
  • Proven ability to lead cross-functional initiatives and coordinate internal/external teams toward shared goals.
  • Strong data literacy — able to track KPIs, interpret player insights, and apply learnings to future campaigns.
  • A compelling storyteller — both in written communication and in your ability to rally teams around a marketing vision.
  • Skilled in campaign planning, messaging strategy, and channel coordination.
  • Game industry experience as both a professional and a player.
  • Entrepreneurial mindset with the ability to thrive in a fast-paced, ambiguous environment.
  • Bachelor’s degree in Marketing, Business, Communications or related field. MBA is a plus.
Salary Range

Salary Range: $130,000 – $150,000 USD / Year

  • Actual base salary is dependent on several factors including but not limited to: market dynamics, location and region, experience, specialized skills/training, level of responsibility, budgetary considerations, and tenure at the company.
  • The salary range listed is just…
Position Requirements
10+ Years work experience
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