Senior Manager, Regional Events UCANZ

Senior Manager, Regional Events UCANZ

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.

Join our team, and help us shape the future of anime!

As the Senior Manager, Regional Events UCANZ, you will be the regional leader responsible for the strategy, programming, production, and execution of Crunchyroll's sponsored, partnered, and owned events across the United States, Canada, Australia, and New Zealand. You will own the delivery of exceptional experiences for fans, licensors, partners, and internal stakeholders.

You will be accountable for the full event lifecycle—from vision, strategy, and inception through planning, approvals, production, execution, and post-event measurement. Success requires strong strategic judgment, creative ambition, operational discipline, and a deep understanding of anime, pop culture, streaming, and regional fan behavior.

You will partner closely with Franchise & Title Marketing, Creative Services, Operations, our Global Events Center of Excellence and Global Brand Center of Excellence teams, Japanese partners, licensors, and external agencies. You will serve as a reliable regional partner while advancing the principle of being "globally aligned, regionally relevant."

• Lead the exploration and development of the UCANZ events strategy in close partnership with the Director of SVOD Marketing, UCANZ.
• Define the role of co-productions, sponsor ships, third-party events, owned experiences, and adjacent opportunities within the regional portfolio.
• Build annual event plans that balance fan impact, business priorities, licensor needs, regional relevance, and operational feasibility.
• Research and recommend opportunities for event expansion, new partnerships, and future additions to the regional strategy.
• Establish a cohesive portfolio approach rather than treating individual events as standalone activations.

• Lead the innovation, planning, and execution of Crunchyroll's presence at priority events, including Anime Expo, Anime NYC, New York Comic Con, Fan Expo Canada, and PAX Australia.
• Develop event programming and experiences that deepen fandom, strengthen Crunchyroll's brand, and support content, membership, theatrical, and broader business priorities.
• Partner with the Brand Experience team and Director of SVOD Marketing, UCANZ, to create globally coherent, locally resonant experiences that support franchise growth and fan engagement.
• Foster the sharing of ideas, resources, and best practices across regions in support of the "globally aligned, regionally relevant" principle.
• Recommend event locations, timing, and programming in alignment with marketing priorities, content calendars, and Japanese partner needs.

• Own end-to-end production for UCANZ tentpole events and key event executions, from briefing and planning through on-site delivery and closeout.
• Lead production agency briefing, alignment, and project execution, ensuring scope, timelines, quality standards, and deliverables are clearly managed.
• Work with direct reports and cross-functional partners to ensure content, creative, operational, and request needs are met.
• Review and recommend event plans, production approaches, and resource requirements.
• Take direct ownership and accountability for the quality, effectiveness, and results…