Product Manager, Digital Product Analytics

Product Manager, Digital Product Analytics

Join to apply for the Product Manager, Digital Product Analytics role at Reformation
.

Being naked is the #1 most sustainable option. We’re #2.

Since 2009, we’ve been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winner of a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025
, Circular by 2030
, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we’re saving the Earth and looking damn good doing it.

We’re a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA
. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this.

None of this work is possible without the incredible people behind it. We’re a mission‑based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong. And starting right now, we want to do all that with you.

Hybrid schedule of 3 days in office/week at our Culver City HQ.

Reformation is looking for a Product Manager for Digital Product Analytics. This position sits within the Ecommerce & Growth team and reports to the VP of Digital Product & Ecommerce. The Digital Product & Ecommerce team delivers an exceptional customer experience through feature, content, and site merchandising optimization with the goal of improving conversion rate. This role will also collaborate with the Tech, Customer Insights, Business Intelligence, International, Paid and Lifecycle teams.

This role is responsible for both conducting in‑depth and complex analyses as well as the creation and maintenance of data for both reporting, experimentation and adtech needs.

• Ad hoc deep dive analysis to better understand the root of conversion trends and find opportunities.
• Enable weekly reporting for all aspects of the ecommerce funnel.
• Page speed reporting that ties business trends to changes in page speed performance and can inform Tech roadmaps/root cause analysis.

• End‑to‑end ownership of Google Analytics and Full Story platforms including contracts, enhancements, bugs and maintenance. This includes:
• Enabling new tracking to help diagnose business trends and to track new features in collaboration with the Digital Product Management team.
• Migrating GA4 tags to server side GTM for more robust tracking.
• Identifying tracking bugs and working with Tech to resolve and prevent them.
• Retiring old tracking to help manage page speed, tech debt/overhead, and costs.
• Subject matter expert on the data Layer including troubleshooting issues as well as writing and UAT‑ing tickets for Tech.
• Full ownership of Google Tag Manager including enabling and maintaining tracking related tags.
• Collaborating in internal BI team to ensure data quality and exposure of GA data to broader data ecosystem to maximize insights across the organization.

• Collaborate with Paid and Lifecycle teams on data collection on the site and leveraging the data Layer to optimize channel performance. Examples may include enabling new locations of marketing opt‑ins or implementing a new ESP.
• Work across Tech, Paid and Lifecycle teams to update and/or create new catalog feeds used in performance marketing.
• Work with Tech to maximize customer identification for use across performance marketing and to create unique site experiences (e.g., acquisition offers, site merchandising, and homepage content).

• Manage the A/B testing program from calendar to execution.
• Field test ideas from Digital Product team, forecast test length, and set up tests within the testing tool in collaboration with Tech and the Digital Product team.
• Refine A/B best practices to improve agility / speed to market.

• Available to work a hybrid schedule of 3 days in office/week at our Culver City HQ.
• 6‑8 years work experience in data…