Senior Media Analyst, Paid Social

Legal Zoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. Legal Zoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world.

Where we work

In an effort to foster a better work-life balance, Legal Zoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.

This position is 100% remote and is not required to come into the office.

Overview

The Senior Media Analyst will be responsible for all aspects of both in-house and agency-executed Paid Social campaigns. You will be responsible for planning and executing across social channels including, but not limited to Meta, Linked In, Tik Tok and Reddit. As an individual contributor, you will be responsible for developing and implementing media strategy, creative briefs, and a testing calendar using data-based insights that drive qualified traffic, leads, conversions, and revenue.

You will also work cross-functionally, owning all aspects of your campaigns (including martech, reporting insights, and QA) and serve as a subject matter expert for Paid Social.

You will

Build and execute comprehensive Paid Social campaigns across all relevant platforms (e.g. Meta, Linked In, Tik Tok and Reddit etc), with accountability for driving awareness, consideration, and relevant business success metrics (e.g. ROAS)

This will be a combination of in-house executions and agency-led campaigns

Understand the concept of a unified measurement framework, leveraging measurement through various solutions (e.g. brand lift studies, MMM/MTA) to build a clear view of performance and understand Paid Social’s overall impact on customer growth and revenue

Identify Paid Social opportunities, maintaining an ongoing test & learn roadmap across various categories (e.g. audience, creatives, partner)

Ensure brand consistency and campaigns alignment with overall marketing objectives

Build, monitor, and report on all relevant KPIs (e.g. lift, sessions, engagement, reach, downstream site actions and revenue) utilizing data to uncover actionable insights and strategic recommendations

Experience leveraging dashboarding tools (e.g. Tableau, Thoughtspot)

Support initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams), proactively leveraging peers and partners to help solve complex problems

Proactively and independently drive both day-to-day required deliverables

Stay up to date with industry trends and best practices across all marketing channels

Other duties as assigned

Occasional travel may be required as needed

You have

2-3+ years of experience in Social Media marketing;
Experience managing performance marketing campaigns a plus

Recent hands-on-keys experience with Paid Social platforms required (e.g. Meta, Reddit, Tik Tok, Linked In etc.)

Subject matter expertise across Social channels; strong understanding of cross-channel execution and strategy, brand creatives, media and advertising landscape, and measurement

Understanding of multi-channel attribution;
Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions strongly preferred

Experience driving the of technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) required

Critical to success: bias for action, excellent analytical and problem-solving skills (advanced Excel capabilities required), ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skills

Legal…