Digital Media Analyst

Company description

About Team One:
Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

We’re a team of 400+ creators, doers, and difference-makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we’re proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The Real Real, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moët Hennessy, Citi., and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity, connection, and exceptional culture (that has landed us awards like Fast Company’s Best Workplace for Innovators and Ad Age's "Best Places to Work" in 2024).

The Digital Media Analyst turns data into clarity. You’ll track and interpret performance across display, paid search, and web analytics to understand how our client Lexus’s digital campaigns are really working. Partnering closely with Factory and Lexus Dealer Association (LDA) teams, you’ll deliver clear, consistent reporting along with smart insights and recommendations to guide future optimizations to internal teams and clients.

You’ll collaborate across media, account, production, and traffic teams to keep tracking and reporting clean, aligned, and dependable.

• Design, analyze, and interpret data reports from different sources - both quantitative and qualitative
• Identify client objectives and advise on measurement strategies
• Benchmark performance across online channels
• QA / optimize tracking processes across different teams: tagging, trafficking, reporting
• Design and implement digital dashboards for internal and external stakeholders
• Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics and competitive activities
• Tell stories through data, adapting the message to different internal and external audiences
• Develop ideas for cross-channel, cross-device and O2O attribution
• Assist in educating internal and external shareholders on the impact of digital marketing and the importance of proper online measurement and performance
• Technical troubleshooting of reporting / performance glitches
• Collaborate with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work

• Bachelor’s degree required - preferably in Marketing, Communications, Economics, Mathematics, or Finance
• Minimum 5 years’ experience in the relationship marketing field and 3+ years in development of strategy and measurement of results within both the digital, mobile and direct marketing space
• 1 - 3 years of experience in a quantitative data driven field
• Ability to multi-task and develop ideas in a fast-paced, deadline driven environment
• Keen knowledge of how a large agency operates is key
• Experience interacting with and presenting to clients
• Strong quantitative and qualitative skills with proven data interpretation abilities
• Good problem solving skills and the ability to work across functional areas
• Excellent communication skills, attention to detail, and knowledgeable about user interface issues
• Experience in DCM, Google Analytics/Adobe Analytics, and Adwords
• Proficient in Excel, Word, and Power Point
• Familiar with web technologies such as HTML and JS
• Experience with syndicated research sources/tools (Nielsen/com Score)
• Bonus if you have:
  • Google AdWords Certification
  • Knowledge of analytics tools including Omniture, Hit Box Central, or Web Trends
  • Experience working on an automotive and/or luxury clients

• We live by our C.O.R.E. values:
  • Collaborative - We work together to get better stuff done than we could alone.
  • Optimistic - Honest and confident in our quest forward;…