Group Manager, Marketing Product

Legal Zoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. Legal Zoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world.

Where we work In an effort to foster a better work-life balance, Legal Zoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.

This position will be based in the Los Angeles or San Francisco area, but is 100% remote and is not required to come into the office.

Overview

Legal Zoom’s marketing team is seeking a Group Manager, Web Experience to lead our cross-functional web team. You’ll own the end-to-end experience of our marketing website—ensuring it’s easy to navigate, optimized for conversion, and feels distinctively on-brand at every touchpoint.

You’ll lead a multidisciplinary team of UX, content, and visual designers—bringing together brand, storytelling, and performance into a cohesive web experience. While this role manages the visual design function, we’re seeking a leader who came up through UX, and understands how to bring the brand to life through layout, tone, cadence, and intuitive journey design.

We’re looking for a strategic player-coach who blends systems thinking with creative instinct—someone who knows that great web experiences are more than usable. They’re persuasive, performance-minded, and emotionally resonant.

This is a player-coach role: a hands-on, multidisciplinary leader who can mentor a team, contribute to key projects, and independently drive high-impact work.

Legal Zoom’s marketing team is seeking a Group Manager, Web Experience to lead our cross-functional web team. You’ll own the end-to-end experience of our marketing website—ensuring it’s easy to navigate, optimized for conversion, and feels distinctively on-brand at every touchpoint. You’ll lead a multidisciplinary team of UX, content, and visual designers—bringing together brand, storytelling, and performance into a cohesive web experience.

While this role manages the visual design function, we’re seeking a leader who came up through UX, and understands how to bring the brand to life through layout, tone, cadence, and intuitive journey design. We’re looking for a strategic player-coach who blends systems thinking with creative instinct—someone who knows that great web experiences are more than usable. They’re persuasive, performance-minded, and emotionally resonant.

This is a player-coach role: a hands-on, multidisciplinary leader who can mentor a team, contribute to key projects, and independently drive high-impact work.
Note:
This is a people management role. Candidates must have experience directly managing in-house individual contributors.

You will

Lead the creative vision, strategy, and execution of our marketing website and landing pages

Manage, coach, and develop a team of visual designers, UX designers, and content designers

Develop and maintain scalable design systems, content standards, and processes to ensure consistency, efficiency, and quality across all web touchpoints.

Partner closely with product marketing, performance marketing, brand, SEO, product design, CMS management, and engineering

Analyze user behavior and site performance to inform data-driven UX and content improvements

Improve core web metrics through optimized designs and UX (e.g. bounce rate, CVR, time on page)

Drive experimentation and A/B testing in collaboration with product marketing, performance marketing, growth, and analytics teams

Ensure the site is accessible, responsive, and brand-consistent

Partner with the brand team to ensure visual cohesion across channels while…