Influencer Marketing Manager

Direct message the job poster from L-Nutra, Inc

At L-Nutra, we’re redefining what healthcare can be. Instead of treating chronic metabolic conditions after they’ve taken root, we’re building a future where science, technology, and nutrition combine to help people thrive — not just survive.

Our nutri-technology platform is grounded in decades of clinical research at the University of Southern California, backed by $36M in NIH and EU funding. We’re pioneering metabolic health and healthy longevity programs that help people with type 2 diabetes, prediabetes, obesity, and metabolic disorders reduce reliance on medications and reclaim their healthspan.

If you’re strategic, proactive, entrepreneurial, data-driven, highly organized, and a creative storyteller who is passionate about health, wellness, and science-backed innovation – consider joining our team!

The Influencer and Social Media Manager will be responsible for managing and growing L-Nutra’s digital presence across Instagram, Facebook, Linked In, and Tik Tok (and emerging platforms as needed). This role will support the execution of our organic content strategy, manage editorial calendars, engage with and grow our online communities, and oversee key aspects of influencer partnerships and digital collaborations.

• Identify, vet, and support mission-aligned influencers who drive trust, education, and measurable impact.
• Support creative briefing, content approvals, scheduling, and performance tracking for influencer and partnership programs.
• Ensure all influencer collaborations meet brand standards and regulatory compliance.
• This role will execute and support influencer strategy in partnership with Marketing leadership.

• Manage day-to-day operations for L-Nutra’s social media profiles:
  Instagram, Facebook, Linked In, and Tik Tok.
• Manage the end-to-end e-commerce operations for the Tik Tok storefront.
• Develop, organize, and execute organic content calendars aligned with brand campaigns, launches, and educational initiatives.
• Partner closely with Communications and Marketing teams to ensure alignment of messaging and campaign rollouts.
• Create and optimize educational and conversion-focused content that moves audiences from awareness to action.
• Actively monitor channels for engagement opportunities, feedback, and community conversations.

• Build and foster strong online communities rooted in education, empowerment, and brand loyalty.
• Implement proactive engagement strategies, including thoughtful commenting, story interactions, and user-generated content promotion.
• Manage micro-communities across platforms with a focus on fasting, longevity, and metabolic health education.

• Track and report on platform-specific KPIs: growth, engagement, CTRs, website traffic, lead generation, and conversion.
• Monitor social listening tools and campaign metrics to identify opportunities for optimization.
• Deliver monthly reporting with actionable insights to inform social and influencer strategies.
• Work with Marketing teams to continually refine social content for performance (especially education-to-conversion flow).

• Social Media Management: Later, Planoly, Sprout Social, Hootsuite (experience with any or all is a plus)
• Analytics and Reporting: Meta Business Suite, Linked In Analytics, Tik Tok Analytics, Google Analytics
• Influencer Management: Aspire
  
  IQ, Super Affiliate and Creator
  
  IQ, GRIN, or equivalent influencer CRM tool (preferred)
• Content Creation: Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro a plus but not mandatory)
• Social Listening: Brandwatch, Sprout Listening, or similar (experience a bonus).

• Maintain an organized, forward-looking editorial calendar that balances thought leadership, product education, promotions, and digital activations.
• Collaborate across departments to integrate seasonal campaigns, webinars, and launches into social strategy.

• Grow organic social following meaningfully across priority platforms
• Improve…