Senior Product Designer

Franki is an AI-powered startup transforming how people discover and choose where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people find the best experiences in their area.

We’re a fast-moving, high-ownership team that values creativity and execution. The category is dynamic and fun, and we're building a brand that reflects that energy. If you're the kind of person who has strong ideas and makes them happen, we’d love to hear from you.

We’re looking for a Senior Product Designer to design clear, intuitive, and high-impact experiences across Franki — including our consumer app, creator tools, rewards & fintech experiences, and business-facing products.

This role blends strong product instincts, deep UX/UI craft, and a data-driven approach to solving complex user problems through simple, elegant solutions. You’ll partner closely with Product, Engineering, Data, and Marketing to shape user journeys that drive activation, engagement, retention, and purchase behavior across mobile and web.

Your work will help elevate Franki into a unified and delightful platform where users discover places they love, earn meaningful rewards, engage socially, and navigate powerful tools built for both consumers and businesses. If you thrive in fast-paced environments and love shipping polished consumer experiences, this role is for you

• Design user journeys, flows, wireframes, and interfaces across the consumer app
• Improve activation, first-purchase conversion, and repeat-purchase behavior
• Lead design from discovery through launch and iteration
• Conduct user research, usability testing, and competitive reviews
• Translate qualitative insights and quantitative data into actionable design solutions and hypotheses

• Create and refine components, interaction patterns, and visual guidelines across mobile and web
• Ensure consistency across consumer, creator, business, and partner surfaces
• Partner with Brand to maintain visual and identity cohesion
• Apply best practices for accessibility, responsiveness, and performance
• Adapt mobile-first patterns into scalable, performant web experiences
• Design cohesive cross-platform flows across mobile, web, and business tools
• Support partner surfaces and cross-platform behaviors
• Ensure clarity and usability across devices and form factors

• Design intuitive flows for business owners managing cashback, budgets, analytics, and promotions
• Create smooth posting flows, templates, and creator tools that increase content quality and output
• Balance power and simplicity in tools built for non-technical users

• Partner closely with Product, Engineering, Data, and Marketing to define problems and ship solutions
• Participate in roadmap planning, design reviews, and critiques
• Communicate design decisions clearly and influence outcomes through strong storytelling

• 5+ years of product design experience
• Proven experience designing and shipping consumer mobile apps at scale
• Mastery of mobile UX, information architecture, interaction design, and user research
• Strong experience contributing to or building design systems
• Excellence in visual design craft and prototyping
• Ability to drive 0→1 product work and iterate quickly
• Experience with social, content, marketplace, rewards, or fintech products (a plus)
• Comfort working closely with engineering and data science partners
• A portfolio demonstrating end-to-end product design and shipped products

• Love operating in fast-paced, high-growth startup environments
• Balance thoughtful craft with speed and iteration
• Enjoy solving complex problems with simple, elegant solutions
• Are comfortable owning work independently while collaborating deeply
• Bring curiosity, positivity, and a user-first mindset to every challenge

• Own meaningful product surfaces with real user and business impact
• Help shape how millions of people discover and enjoy local restaurants
• Collaborate with a…