Lead Video Copywriter

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as Finance Buzz, All About Cookies, and Only In Your State . As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

$110,000 - $135,000 per year.

• 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
• 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
• High proficiency in writing compelling video scripts for platforms like Tik Tok, Reels, and You Tube

4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity.

Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.

• Brand Strategy & Creative Excellence
  • Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
  • Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
  • Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
• Copywriting Leadership in Performance Marketing
  • Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
  • Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
  • Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
  • Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
• Innovation & Opportunity Sourcing
  • Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
  • Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
• Video Scriptwriting & Compliance Alignment
  • Lead the development of compelling video scripts that drive performance and meet compliance standards
  • Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
  • Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
• Team & Resource Management
  • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
  • Own the budget and resource allocation for writing support while maximizing ROI
  • Build systems, workflows, and training resources to improve creative operations and knowledge sharing

• Strategic Copy Leadership:
  Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative.
• Analytical & Results-Driven:
  Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making.
• Creative Excellence:
  Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
• Collaborative:
  Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
• Proactive & Insightful:
  Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies.
• Mentorship & Ownership:
  Effective…