Product Consultant

ABOUT APPLY DIGITAL

Apply Digital is a global experience transformation partner. We drive AI‑powered change and measurable impact across complex, multi‑brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.

Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.

Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.

At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross‑functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well‑oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.

Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.

Visit our Careers page to learn how we can unlock your potential.

Apply Digital is hybrid/remote‑friendly. The preferred candidate should be based in the Greater Los Angeles area, with working hours that align to PST. This is a hybrid role and requires regular on‑site presence at our client’s office, at least 3 days a week.

We’re looking for a Web Product Consultant to lead the strategy, roadmap, and delivery of our web platforms across sports, media, and entertainment. This role sits at the intersection of fan engagement, content, commerce, and technology, ensuring our websites are engaging, high‑performing, and aligned with business goals such as audience growth, monetization, and brand storytelling.

In this role, you’ll collaborate closely with Design, Engineering, Content, Marketing, Data, and Commercial teams to turn fan needs and business objectives into scalable, intuitive digital experiences. You’ll have the opportunity to work with a talented, multidisciplinary team of designers, engineers, and strategists, building digital products that engage fans, drive measurable business impact, and shape the future of sports and entertainment experiences.

This is a hands‑on, collaborative role where your decisions directly influence the quality of the product and the fan experience, while giving you space to learn, grow, and make meaningful contributions in a dynamic environment.

• Take ownership of the full product lifecycle for one or more web platforms, including marketing sites, content hubs, and fan‑facing event experiences.
• Define and maintain a product vision and roadmap that aligns with business objectives and seasonal content or event schedules.
• Prioritize features and improvements using data, fan feedback, and business impact.
• Partner with content and editorial teams to streamline content creation, publishing, and personalization through CMS‑driven workflows.
• Ensure all experiences are intuitive, accessible, and optimized across devices, while balancing innovation with platform stability and performance.
• Write clear product requirements, user stories, and acceptance criteria.
• Collaborate with Engineering and Design on delivery, testing prototypes, and gathering user feedback.
• Manage backlogs, coordinate releases, and track dependencies across teams to deliver features on time and at quality.
• Define success metrics, track performance, and use analytics and experimentation to continuously improve engagement, conversion, and retention.
• Serve as the main point of contact for internal stakeholders, communicate progress, clarify priorities, and align teams around shared objectives.

• 2–5…