Product Design Lead, Systems & Practice

Established in 2015, Create Music Group is a leading music and entertainment company. The company operates as a record label, distribution company, and entertainment network which generates over 15 billion music streams each month on DSP’s. Named #2 on the Inc 5000 Fastest Growth Companies in America in 2020, the company has grown exponentially by leveraging its owned IP with its media and technology platform.

The company works with superstar artists, major and independent record labels, and global media brands. It operates a number of companies including Label Engine, one of the largest independent music distribution platforms in the world, with over 75,000 artists and 5,000 label clients; and Flighthouse, a digital entertainment brand focused on Gen Z, which has more than 300 million followers across social media.

Create Music Group is based in Hollywood, CA and has 350 employees worldwide.

Create Music Group is building a modular, next-generation platform that powers the entire lifecycle of a modern record label: from discovery and signing, through distribution, marketing, analytics, and beyond. Our mission is to give artists, labels, and their teams the tools to work smarter, move faster, and unlock new creative and commercial opportunities.

We’re looking for a Product Design Lead, Systems & Practice — a hands-on design leader who defines what great looks like by designing it. You’ll shape the systems, culture, and craft that make great design scalable, while staying close to the pixels, patterns, and people that bring it to life.

This role is about creating the design DNA that connects every experience across our platform — transforming complexity into clarity and shaping how design happens at Create, not just what it looks like. You’ll combine deep design thinking, customer insight, and emerging AI capabilities to evolve our foundations and elevate design as a creative force across the company.

• Design and evolve our platform systems

  Lead the creation and evolution of our design system — defining modular foundations, patterns, and frameworks that unify our products and scale quality across teams. Leverage AI and automation to improve accessibility, governance, and production efficiency.

• Simplify complex workflows

  Work directly with creators, partners, and teams to understand real-world needs. Prototype and deliver intuitive, scalable solutions that turn complexity into clarity and empower teams to design with speed and consistency.

• Lead with design thinking

  Frame problems, bring clarity to ambiguity, and raise the bar for what great design looks like across products and experiences.

• Champion design excellence and practice

  Model high-quality design in your own work and foster a culture of critique, shared principles, and continuous improvement across the organization.

• Drive adoption and alignment

  Partner with engineers and product managers to embed platform-first thinking into product roadmaps — ensuring shared systems are adopted, maintained, and evolved collaboratively.

• Mentor and elevate

  Guide designers in systems thinking, platform design, and the creative use of AI tools — helping the team grow their craft, confidence, and impact.

• A hands‑on design leader with 8+ years of experience designing and shipping complex products, platforms, or workflow systems.
• Proven ability to build or evolve design systems that scale across multiple teams and products.
• Deep understanding of design thinking and research, and the ability to turn insight into elegant, scalable solutions.
• A passion for developing design practice and culture — from critique to craft to cross‑functional collaboration.
• Curiosity about AI in design and how emerging tools can unlock new ways of working.
• Strong communication and influence skills; able to lead through craft, clarity, and collaboration rather than hierarchy.

• $150,000 - $175,000 per year
• The final compensation within this range will be determined based on the candidate’s location, experience, skills, and overall fit for the role.

Product