Ecommerce Manager

Overview

Forme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically informed products are trusted by leading healthcare professionals, professional athletes, and hundreds of thousands of customers worldwide. Featured in Forbes, Fast Company, Health, and Good Morning America, among others, and recognized by the LA Times and Inc.

5000 as one of the fastest-growing private companies in the U.S., we’re redefining the category of functional wellness apparel.

We’re a team of builders, creatives, and innovators who believe design and storytelling are central to shaping culture, fueling growth, and delivering impact. At Forme, you’ll join a company where ideas move fast, creativity is celebrated, and your work makes a tangible difference in people’s lives.

Better Health. Better Looks. Better Life.

We’re looking for a detail-obsessed, conversion-minded E-commerce Manager to own day-to-day store management and site performance on Shopify Plus
. You’ll be the operator who ensures the site is fast, polished, accurate, and constantly improving—while partnering cross-functionally to launch products, optimize the customer journey, and drive revenue growth.

This is an ideal role for someone who thrives in a high-velocity environment, enjoys both strategic problem-solving and hands-on execution, and has a strong taste for clean merchandising, sharp copy, and seamless UX.

What You'll Own (Responsibilities)

Shopify Plus Store Management (Daily Operations)

• Own the day-to-day health of the Shopify Plus storefront: site updates, merchandising, navigation, collections, PDPs, cart/checkout experience, and on-site promotions
• QA every site change with rigor (mobile-first), ensuring a premium, error-free customer experience
• Manage themes, templates, and on-site content updates in collaboration with design and creative
• Coordinate with developers/partners on enhancements, bug fixes, and site releases

Conversion Rate Optimization (CRO) + Customer Journey

• Continuously improve conversion through testing and iteration across PDPs, bundles, landing pages, cart/checkout, and upsells
• Analyze funnel performance and customer behavior to identify drop-off points and prioritize improvements
• Improve site speed, UX, merchandising logic, and on-site education to drive higher conversion and AOV

Product Launches + Site Merchandising

• Run end-to-end site-level product launches
  : launch calendars, PDP buildouts, copy, merchandising strategy, and on-site storytelling
• Execute new product setup: SKUs, variants, pricing, tags/metafields, bundles, collections, and product education modules
• Maintain consistent brand voice and scientific accuracy across copy, FAQs, and benefit messaging

Performance Reporting + Insights

• Track and report key KPIs (conversion rate, AOV, LTV, CAC payback support, funnel metrics, retention signals, merchandising performance)
• Build actionable insights from data and translate them into clear weekly priorities and tests
• Partner with marketing and growth teams to align site strategy with campaign goals and seasonal moments

Cross-Functional Collaboration

• Collaborate with creative, growth, product, CX, and operations to ensure seamless execution across the full customer journey
• Ensure promotional campaigns are implemented correctly and on time (site-wide promos, landing pages, merchandising shifts)
• Align customer messaging across site, email/SMS, and paid campaigns to improve continuity and conversion

• 3+ years of e-commerce experience, ideally in DTC consumer brands (apparel/wellness a plus)
• Strong experience managing a Shopify / Shopify Plus storefront: operations, merchandising, and optimization
• Analytical and hypothesis-driven: comfortable interpreting site performance and turning insights into action
• Excellent written communication and copy instincts (especially PDP/landing page clarity and persuasion)
• Strong organizational and project management skills; you can run multiple priorities without dropping details
• High accountability and ownership mindset—proactive, structured, and…