Site Specialist – EMEA

About Stussy

Stüssy was founded in 1980 and has grown into a global lifestyle brand. We currently have over 55 stores worldwide in locations such as London, Paris, Milan, New York, LA, Tokyo, Taipei, and Seoul. Stüssy represents a lifestyle widely embraced by street subcultures since the 80s. What started from the scrawled signature logo of founder Shawn Stüssy can now be found globally online and in specialty high-end designer shops all over the world.

Originating in California, the brand continues to expand its clothing and reach new places globally across the EMEA region and beyond.

About the role

As the EMEA Site Specialist, you’ll play a key role in ensuring our regional websites (UK, EU, and localized EMEA storefronts) are optimized, visually engaging, and operating at peak performance. Key priorities include driving regional localization, managing accurate multi-currency pricing strategies, and ensuring precise, high-quality translations across all digital storefronts. You’ll manage day-to-day site operations across EMEA digital channels, support timely and accurate product launches, manage regional SKU translations and size charts, and provide actionable insights through regular reporting on UK & EU e-commerce metrics.

Your focus will be to maintain site accuracy, monitor regional performance, optimize local checkout experiences (including localized payment methods and shipping strategies), and support cross-functional teams with data that informs key business decisions.

What you'll do

Reporting and Providing Insights for EMEA Business Needs

• Maintain and regularly update weekly performance dashboards for UK & EU storefronts, tracking key regional KPIs such as traffic, engagement, conversion rates, and localized checkout metrics.
• Analyze EMEA site performance, regional demand trends, and user behavior data to identify opportunities for improvement and implement data-driven optimizations.
• Present weekly and monthly reports on regional site health and key metrics to internal and external stakeholders, offering actionable insights across UK and EU markets.
• Provide timely, ad hoc reporting in response to regional business needs or leadership requests.

• Manage day-to-day site operations across regional websites (EU & UK), including content updates, product setup, localized pricing, currency management, and merchandising alignment.
• Prioritize end-to-end regional localization, localized product pricing, translations, currency conversions, size chart builds, and site navigation tailored to EMEA customers.
• Ensure content accuracy and site consistency across regional storefronts by collaborating with global and regional cross-functional teams (Merchandising, UX, Logistics, and Marketing).
• Log all website updates in a centralized tracker to maintain accuracy, improve workflows, and reduce errors across localized platforms.
• Support regional on-site SEO strategies, including localized metadata management, alt-text tagging, and ongoing content optimization to boost organic search performance across EMEA markets.
• Ensure all product listings are accurate, visually aligned with brand standards, and include complete descriptions, localized pricing, images, and sizing information.
• Lead regional launch preparation by mastering the end-to-end product creation, upload, and scheduled release process across UK and EU time zones.
• Optimize site navigation, product listing pages (PLPs), and promotional banners to maximize product visibility and drive conversion across key EMEA markets.
• Track and QA web development releases, localized payment methods (e.g., Klarna, iDEAL), and shipping logic to ensure seamless deployment and customer…