Manager, Media Analytics

Company description

About Team One:

Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

We’re a team of 400+ creators, doers, and difference-makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we’re proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The Real Real, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moėt Hennessy, Citi., and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company’s Best Workplaces for Innovators and Ad Age’s Best Places to Work.

The Manager, Media Analytics works closely with internal and external campaign stakeholders to ensure media campaigns are properly executed through an analytics lens and that meaningful reporting is produced to communicate measurable progress toward strategic objectives.

It is critical that the Manager, Media Analytics builds strong, collaborative relationships across the company, demonstrates deep understanding of agency services, media technology, and provides best-in-class written and verbal communication skills. She/he must be organized, detail-oriented, curious and optimistic, and with three primary responsibilities:

• Diagnose and solve operational breakdowns by understanding intersecting reporting, brand safety, and ad-serving platform functionality.
• Partner for continuous improvement with client and agency stakeholders to improve collective operations and deliverables against KPIs.
• Evolve measurement by staying current on platform capabilities and recommending new approaches and partners as appropriate.

• Execute project plans following approved objectives and timelines.
• Work closely with internal media teams to support a seamless transition from media planning, campaign deployment, and post-campaign report analytics.
• Enforce data governance procedures across media platforms, databases, and data visualization platforms.
• Maintain and update documentation for team processes, measurement standards, and operational workflows.
• Develop effective campaign measurement plans in conjunction with client data teams to achieve business objectives.
• Coordinate data collection across media analytics, media strategy, and ad operations for client MMM initiatives.
• Lead day-to-day escalation and troubleshooting for a team of Senior Analysts.
• Manage, mentor, and develop a Junior Analyst, strengthening both soft skills and technical capabilities.
• Oversee and consult with AdOps execution of media tags and Digital Analytics implementation of site tags.
• Conduct market research, stay updated on industry trends, and provide internal and client POVs where applicable.
• Manage technology partner relationships to achieve optimal outcomes for client objectives
• Act as a resource to agency teams for data management, tagging, and platform management needs; escalation to leadership as necessary.
• Maintain end-to-end understanding of campaign deployment and analytics delivery processes across departments.
• Streamline ad tech workflows and remove redundancies.

• Minimum of a bachelor’s degree or equivalent (marketing, business, and/or communications)
• 5+ years of experience doing marketing analytics at an agency, building data-backed insights and…