Director of Lifecycle Technology & Operations Job Los Angeles area,California USA,IT/Tech

As the Director, Lifecycle Technology & Operations, you will lead the global operating model and technical foundation that enables Lifecycle Marketing to deliver personalized, data-driven customer experiences at scale
You will oversee global Lifecycle Operations while serving as the primary Lifecycle business owner for our customer engagement and orchestration platform and the broader technology and data ecosystem that powers customer engagement
Today, Braze sits at the center of that ecosystem
You will define platform strategy and stewardship; journey and campaign operations; customer data and audience capabilities; personalization and decisioning; governance; automation; capacity; and partner delivery
This will build capabilities that can scale globally while supporting the needs of individual regions and markets
Sitting at the intersection of Lifecycle Marketing, Marketing Technology, Data, Product, and Operations, this role combines ownership of the technical foundation that powers Lifecycle with leadership of the operating model that brings it to life
You will partner closely with Marketing, Martech, Product, Engineering, Data Engineering, Analytics, and regional teams, serving as the connective tissue among customer strategy, platform capabilities, data, and execution
You will bring strong operational leadership with meaningful technical depth and experience operating at a global scale
You will help build the next stage of Lifecycle Marketing by building a high-performing global operation, shaping the Lifecycle technology roadmap, evolving our customer engagement and orchestration capabilities, diagnosing data and platform issues, and creating processes that enable global strategies to be efficiently localized across markets, languages, channels, and regulatory environments
Lifecycle Technology & Platform Leadership
Serve as the primary Lifecycle business owner and technical subject-matter expert for Braze and the broader Lifecycle technology ecosystem, with deep working knowledge of Braze Canvas and campaign architecture, Liquid, Catalogs, Connected Content and API integrations, segmentation, personalization, experimentation, channel configuration, and AI-enabled decisioning and orchestration capabilities; own platform strategy, governance, configuration standards, roadmap priorities, tooling, consumption, and ongoing platform health
Partner directly with Martech, Product, Engineering, and Data Engineering to define and operationalize the events, attributes, APIs, data contracts, and integrations required to build trigger-based Lifecycle journeys in Braze, including API-based ingestion and utilization of content and metadata to power real-time, contextually relevant intervention messaging across global and regional teams
Serve as Lifecycle’s dedicated partner to the Braze Technical Account team, leading enhancement discovery, technical recommendations, platform adoption, and roadmap planning; translate emerging Braze and AI capabilities into prioritized use cases and regularly share roadmap implications, recommendations, and enablement guidance with cross-functional Lifecycle Directors and Leadership
Establish best practices for journey architecture, event-driven messaging, segmentation, channel orchestration, experimentation, personalization, and reusable platform capabilities
Maintain a strong understanding of how our customer engagement and orchestration platform connects to Product, customer data platforms, content systems, analytics, reporting, and downstream destinations, and identify opportunities to improve or simplify the ecosystem
Global Lifecycle Operations
Lead the global operating model supporting Lifecycle teams and programs across regions and markets, including subscription…