VP Demand Systems

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: , the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

Fanatics Collect is seeking a strategic and analytical Vice President of Growth & Demand Systems to architect the next phase of sustainable growth across our collector ecosystem. This is a highly cross-functional leadership role focused on building scalable growth systems—not managing traditional marketing channels. You will partner closely with Product, Engineering, Commercial, Data Science, Analytics, and Growth teams to develop frameworks, experimentation capabilities, and operating models that drive activation, engagement, retention, monetization, and long-term collector value.

The ideal candidate has experience scaling a complex marketplace, fintech, or consumer technology platform through rapid growth and understands how product innovation, experimentation, data, and network effects combine to create durable competitive advantages. This leader will establish the operating systems that transform growth into a repeatable, measurable, and scalable capability across the Fanatics Collect ecosystem.

• Design and lead the growth operating system, including planning frameworks, measurement systems, experimentation processes, and operating cadences.
• Partner with Product and Engineering to embed growth strategies throughout the collector experience, improving activation, engagement, retention, referrals, monetization, and cross-platform adoption.
• Build and scale ecosystem growth loops that connect products and experiences across the Fanatics Collect platform.
• Establish a best-in-class experimentation culture through A/B testing, incrementality measurement, cohort analysis, behavioral segmentation, retention modeling, marketplace analytics, and growth forecasting.
• Develop scalable frameworks to identify, prioritize, and measure high-impact growth opportunities across multiple products and business lines.
• Collaborate closely with Analytics and Data Science teams to improve decision-making through data-driven insights and predictive modeling.
• Serve as a strategic partner to Product, Commercial, Growth, and Data leadership, driving alignment and influencing cross-functional priorities.
• Define and monitor the key collector behaviors that contribute to long-term customer value and…