Web & Digital Marketing Manager

Position: Experiences Web & Digital Marketing Manager
At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

Netflix House is our first-ever permanent, year-round destination where fans can eat, play, and shop their favorite Netflix stories—in real life. We are seeking a Web & Digital Marketing Manager to own and lead strategy for Netflix House’s digital presence across the website, third-party platforms, and within the broader Netflix ecosystem. This role requires a strategic thinker with cross-functional range and leadership, who can align web/digital strategy with performance marketing, lifecycle marketing, analytics, and beyond to drive fan engagement and revenue.

You will partner closely with Product & Tech, Revenue/Ticketing, Marketing Analytics, Data Science, Lifecycle/CRM, Paid Media, Brand Strategy, Consumer Insights, and more.

Key Responsibilities Website Strategy Own overall marketing strategy for the Netflix House website, ensuring it reflects business goals and the fan experience.

Serve as the main marketing POC to Product & Tech on the website roadmap, feature prioritization, and requirements– writing and delivering all strategy briefs that translate business priorities into web experience updates (i.e. merchandising updates, new revenue products, programming event visibility).Keep the site continuously optimized against revenue and stakeholder priorities for existing and new Netflix House locations, including revenue product launches, attraction rotations, and group sales.

Drive website CVR performance, partnering with other stakeholder teams to hit goals and identify optimizations. Build understanding of how different web traffic sources engage and convert on site to inform future recommendations.

Build and manage a web learning agenda that combines A/B testing with qualitative research from Consumer Insights, in partnership with Product, Data Science, Marketing Analytics, Paid Media, and Lifecycle/CRM.Drive landing page strategy and optimization for paid media and lifecycle campaigns in partnership with Paid Media and Lifecycle teams.

Partner with Lifecycle/CRM team to ensure web experience and email/fan lifecycle strategy are cohesive and aligned with acquisition, engagement, and conversion goals.

Organic Search Own Netflix House organic search strategy end-to-end, coordinating across Product/Eng/UX, Consumer Insights, Local, PR, Organic Social, and Tudum Editorial team.

Partner with the performance marketing team/agency on paid search to keep organic and paid search strategy aligned.

Netflix Ecosystem Presence Drive strategy to grow Netflix House's visibility within the Netflix streaming ecosystem via on-platform ads, partnering cross-functionally on execution, measurement, and optimization.

Optimize Netflix House business profiles across third-party platforms (Google, Yelp, and Trip Advisor).Reporting & Analytics Partner with Marketing Analytics, Data Science, and Finance & Strategy to build web and organic search reporting/measurement and tracking frameworks, run ad hoc analysis, and turn insights into action.

Own executive-level reporting and storytelling, including quarterly QBRs, translating web and organic search learnings into materials for stakeholders and leadership, in partnership with Marketing Analytics.

People Management Manage the Web Execution Lead, who handles end-to-end web content execution, including asset development, CMS content uploads, and issue triaging with Product.

Qualifications…