Vice President of Product; Monetization,Identity & Core Services Job Los Angeles area,California USA,IT/Tech

Position: Vice President of Product (Monetization, Identity & Core Services)

The VP Product, Monetization, Identity & Core Services is an executive product leader responsible for the strategy, roadmap, and outcomes of Crunchyroll’s identity, access, monetization, payments, billing, and foundational consumer services
The role connects the full commercial and access lifecycle: registration, login, account recovery, checkout, payment authorization, subscription management, renewal, retention, and trusted account usage. The leader will build reusable capabilities across products, devices, platforms, markets, and partner channels while balancing fan experience, revenue growth, operational efficiency, security, privacy, and compliance
This role reports to the SVP Product and partners closely with Product, Engineering, Design, Data, Finance, Legal, Privacy, Security, Trust & Safety, Customer Experience, Marketing, and Business Development
Define the product strategy for subscription monetization, checkout, pricing, offers, upgrades, downgrades, win-back, cross-sell, and localized payment experiences
Improve the end-to-end journey from intent through conversion, activation, renewal, and re-engagement
Expand payment-method coverage in strategic markets while preserving a coherent global platform
Establish experimentation and measurement practices that connect product changes to subscribers, conversion, ARPU, retention, and revenue
Partner with commercial and regional leaders on market-specific opportunities and scalable global solutions
Own the vision for unified consumer identity across web, mobile, TV, games, manga, partners, and emerging platforms
Improve registration, login, passwordless and OTP access, account recovery, session management, authentication, and cross-platform continuity
Define account, household, profile, consent, and identity models that support fan convenience, personalization, trust, and growth
Balance frictionless access with protection against account takeover, credential abuse, unauthorized access, and other identity risks
Establish shared identity services and integration patterns that enable product teams to build consistently
Own the product strategy for payment processing, billing, payment-method management, recurring charges, refunds, dunning, retries, account updater capabilities, and payment orchestration
Improve payment approval and renewal success while reducing passive churn, payment failures, chargebacks, fraud losses, and finance costs
Develop an intelligent multi-PSP strategy, including routing, tokenization, failover, retry logic, risk-aware decisioning, and payment-method optimization
Enable reliable global expansion through localized payment methods, installments, alternative billing models, and partner integrations
Ensure payment products meet applicable PCI DSS, privacy, financial, and regional regulatory requirements
Identify shared capabilities that should be built once and reused across product domains
Establish clear product ownership for account services, membership and entitlement foundations, wallet capabilities, offers and incentives, consent, and monetization data
Improve service reliability, observability, operational tooling, and launch readiness
Create product standards and APIs that reduce fragmentation and increase delivery velocity across teams
Partner with Engineering on architecture-adjacent product strategy without assuming ownership of technical implementation
Partner with Trust & Safety, Security, Legal, Privacy, Finance, and CX to embed protection into identity and monetization journeys
Set product requirements for fraud mitigation, chargeback prevention, account protection, payment risk, abuse prevention, and privacy-aware experiences
Ensure risk controls are proportional, explainable, measurable, and designed to minimize…

Vice President of Product; Monetization, Identity & Core Services