Marketing Director, Occupier Services | U.S

Marketing Director, Occupier Services | U.S. role at Colliers

Make your next move an expert one.

Our enterprising environment needs your expertise to facilitate Colliers’ continued growth as an industry leader. Our nimble, decentralized culture can provide you with a wealth of opportunities to learn about our business and quickly gain experience to accelerate your career.

• This position is a hybrid role from any of our listed U.S. states.

The Marketing Director, Occupier Services | U.S serves as a strategic partner and resource to the service line’s leadership to develop and align initiatives and competitively position the company’s service line in the marketplace. The Marketing Director oversees marketing resources and collaborates across service lines to ensure complementary marketing and operational strategies. Working with key stakeholders to understand the overarching goals and objectives, this role ensures continuity across multiple projects and deliverables.

Accountable for developing the structure and resources required to execute service line initiatives, including business development, recruiting/retention tools, data analytics, and brand. The ideal candidate will have experience in commercial real estate and a proven track record of producing at a high level, maintaining standards and quality in a fast-paced, rapidly changing environment.

• Work closely with business leadership to align marketing efforts with strategic business objectives.
• Develop and implement comprehensive marketing strategies to promote the Colliers platform and brand position for the service line.
• Support national business development efforts to optimize broker/client relations, connect platform resources, and drive overall brand awareness.
• Analyze market trends, industry shifts, and competitor activities to inform marketing plans.
• Promote and deliver the Colliers brand offering through the production of service line materials for internal and external distribution on multiple media including print and digital. Manages multiple layers of intranet content, , social media, and collateral pieces.
• Develop lead generation strategies and measure performance leveraging various digital platforms and analytics tools.
• Lead and manage marketing resources, fostering a collaborative and high-performance environment.
• Coordinate with external agencies, vendors, and freelancers for specialized services.
• Develop and deliver tracking reports, presentations, and analytics on the progress of priorities, goals, operations, activities, and programs; monthly, quarterly, semiannually, and annually.
• Knowledge management for the service line, as required. Write, update, and maintain case studies, bios, and additional materials as needed.
• Partner with research and PR to serve as an editor for research reports and thought leadership and ensure a successful deployment plan to promote internally and externally.
• Supervise programming and execution of service line events. Collaborate with the national Events and Brand teams on event logistics, budgeting, and branding.
• In partnership with the marketing operations team, guide the national service line marketing budget(s) to correlate with the strategic business and marketing plans. Responsible for ensuring that all events, initiatives, sponsor ships, and other expenses remain within the planned and approved budget.
• Solicit the field for feedback on initiatives and content to promote cross-functional collaboration and platform awareness. Must be comfortable communicating via email and phone with high-level producers, regional and national leadership as well as partners in supportive roles.
• Exhibit strong communication and presentation skills to showcase platform capabilities and train on various technology tools.
• Continuously seek to improve the platform through technology, information, and ideas to drive awareness and collaboration.
• Must be able to work with multiple departments in the execution of initiatives. Including but not limited to a national communications plan, various service line capabilities materials, and information-driven content to facilitate…