VP Marketing & Communications; Cleantech Incubator, Non-profit

About LACI

The Los Angeles Cleantech Incubator (LACI) is a nonprofit organization creating an inclusive green economy by unlocking innovation (through working with startups to accelerate the commercialization of clean technologies), transforming markets (through catalytic partnerships in zero emission transportation, clean energy and sustainable cities) and enhancing communities (through workforce development, pilots and other programs). Originally founded as an economic development initiative by the City of Los Angeles and its Department of Water & Power (LADWP), LACI is recognized as one of the most innovative business incubators in the world.

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The Vice President of Marketing & Communications works closely with the CEO and COO on vision, priorities, and core messaging while leading a team to develop and execute plans, campaigns, and tactics to attract applicants to LACI’s programs, share LACI’s stories, and build LACI’s thought leadership. An experienced and proactive marketing and communications leader, this position manages staff, consultants, and projects while ensuring excellent internal customer service that balances deadlines & workload of the team.

This role is a collaborator who can also toggle between developing a social media campaign, drafting a press release, planning and executing an event or devising and pitching a story earned media.

• Lead the Marketing & Communications team: work closely with the CEO to align on vision, identify priorities, and craft core messaging; lead, manage, and guide the Marketing & Communications (Mar Com) team on strategy, tactics, and voice; develop support key messaging campaigns with the LACI Leadership Team and/or LACI staff from across the organization; ensure excellent customer service to meet internal needs while managing expectations on deadlines and process;
  
  represent the Mar Com team at the leadership level; lead planning for Mar Com priorities; and develop staff’s skills and capacity.
• Craft and oversee campaigns for sharing programmatic successes and recruiting partners/participants support LACI’s programs and related recruitment efforts (e.g., startup incubation, workforce training, pilot RFI’s, etc.); develop value proposition for LACI programs and partnerships and craft messages and recruitment strategies to amplify the key messages. Ensure all channels are aligned, try new tactics and measure analytics for continuous improvement.
• Grow LACI’s thought leadership through earned media, events, and digital/social: build content and relationships to grow the organization's regional, statewide, and national thought leadership in creating an inclusive green economy and continue to develop the CEO’s personal thought leadership platform through opinion editorials, reports, blogs, events, videos, and social media.
• Amplify the LACI model:
  Help tell the story of LACI’s impact and comprehensive strategy through owned and earned channels to support and drive recruitment, fundraising, and partnerships; via case studies, news releases, events and digital channels.
• Communications/Branding/Social Media: own the LACI brand and work with the Head of Creative to push the brand across all LACI channels.
• Manage earned media strategy and media partners: build relationships with local and trade media outlets to ensure coverage surrounding LACI programs and partnerships and collaborate with the CEO and the Director, Communications and Public Affairs to develop and execute a strategic and effective earned media strategy.
• LACI Events: oversee LACI’s content-driven programmatic events events strategy with the team to ensure event strategy aligns with organizational goals and delivers LACI’s integrated message; and align with pillar leads on priorities, audience, message, unique selling points and program outcomes. And own the Third Party Event Rentals strategy and ensure customer satisfaction and meet annual income targets.
• Help support startups:
  Act as marketing and communications advisor/consultant for LACI startups to amplify success of the startups and their founders, in particular with major media opportunities.