Director, Point of Purchase & Retail Activation; Global

Job Description - Director, Point of Purchase & Retail Activation (Global) (TRA)

Job Description

Description

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

• We're officially a Great Place to Work!
• We're a family.
• We're always learning.
• We give back in a big way.
• We’re serious about sustainability.
• We bring the fun!

Visit our website or our Linked In Life page for more information on our amazing brands and people.

Director, Point of Purchase & Retail Activation (Global)

Exempt

Full Time

Global Vice President, Trade Marketing

Global and Local POP Team Members

The Global Director of Point of Purchase (POP) Materials will serve as the strategic leader responsible for shaping the vision, strategy, and execution of POP and in-store activations programs across diverse global retail environments. This role requires a forward-thinking, creative problem solver who can set a clear roadmap, align cross-functional stakeholders, and deliver scalable, innovative solutions that meet the needs of varied retailers while elevating brand presence at the point of purchase.

• 12+ years of progressive experience in retail marketing, trade marketing, or POP and in-store activations strategy within a global organization.
• Proven track record of developing and executing large-scale, innovative strategies across multiple retailers and markets.
• Strong leadership skills with the ability to set a vision, influence cross-functional teams, and drive results.
• Exceptional communication, negotiation, and stakeholder management skills.
• Experience managing global vendor networks and complex production processes.
• Strategic thinker with a hands‑on, execution‑oriented mindset.
• Bachelor’s degree in marketing, business, or related field; MBA preferred.

• Work with key stakeholders to define and communicate a global vision for POP materials and in-store activations that reinforces brand strategy and enhances consumer engagement.
• Develop and implement a long‑term roadmap, balancing global consistency with retailer‑specific customization.
• Stay ahead of industry trends, shopper behavior, and retail technology to proactively evolve Moose’s approach to consumer engagement.
• Looks beyond the toy industry to find new ways of connecting with consumers In‑store.
• Build a global framework that ensures initiatives are scalable, sustainable, and cost‑efficient.
• Partner with senior leadership to align strategy with overall brand, marketing, and sales priorities.
• Establish KPIs and performance metrics to evaluate effectiveness and drive continuous improvement.

• Lead collaboration with marketing, sales, operations, procurement, and creative teams to deliver seamless in‑store solutions.
• Provides clear briefs and communicates clearly to support others to succeed in their deliveries.
• Seek opportunities to find global efficiencies through design and operations.
• Serve as a trusted partner to regional and local market leaders, ensuring alignment while respecting market nuances.
• Influence and engage stakeholders at all levels to champion POP and in‑store activation as a key lever in brand growth.

• Oversee the end‑to‑end development, production, and deployment of POP materials across multiple retail formats and geographies.
• Work with Moose design teams to clearly articulate resource requirements allowing for creative leaders to accommodate requirements around existing workload.
• Manage relationships with vendors, agencies, and production partners to ensure high‑quality, on‑time, and on‑budget delivery.
• Develop adaptable toolkits and modular POP systems that can be tailored to retailer‑specific requirements.
• Ensure compliance with sustainability, brand standards, and operational best…