Creative Lead

You’ll join a small, creative team building a new kind of marketing platform – one that champions real people and genuine content. This role is perfect for someone who loves community, storytelling, and the magic that happens when brands connect with their customers in authentic ways.

• Develop the creative strategy for paid marketing across Meta, Tik Tok, and other channels.
• Turn customer-generated content into high-performing ads: selecting, editing, scripting, and refining assets.
• Build creative testing roadmaps, including hooks, angles, formats, and messaging variations.
• Collaborate with brands to understand their goals and translate raw content into performance-ready executions.
• Brief, guide, and support creators and customers when specific concepts or ad styles are needed.
• Analyse creative performance, identify winning patterns, and shape future creative direction.
• Work closely with marketing to improve how 82
  
  DASH captures, labels, and delivers performance-ready content.
• Maintain a strong understanding of emerging ad trends, platform shifts, and creative best practice.

• 2+ years’ experience in performance creative, paid social, or UGC-driven ad production.
• Strong understanding of paid platforms – especially how creative affects performance metrics.
• Ability to turn raw customer videos into compelling story-led ads.
• Comfortable testing systematically and working with data to guide creative decisions.
• Creative, curious, and able to spot what feels genuine, human, and trustworthy.
• Excellent communication skills and the ability to guide creators and customers.
• Fluent English.

• Work with a small, fast-moving team shaping the future of customer-generated content for brands.
• Creative ownership and the freedom to experiment with new formats and ideas.
• A role that sits at the heart of our product, content, and go-to-market strategy.
• Flexible, remote-friendly working culture.
• Opportunity to influence the standard for human-centred, authenticity-driven marketing.

You’ll join a close, creative team building a new category in marketing – one powered by real people rather than polished studio content. This role is ideal for someone who loves creative problem-solving, understands the dynamics of paid advertising, and believes the best marketing comes from genuine customer voices.