Marketing Director, Crexi Transactions

About Crexi

Crexi is reimagining commercial real estate with an AI-powered platform built to deliver smarter, more efficient solutions at every stage of the deal lifecycle. From real-time data and market insights generated by Crexi Intelligence, to targeted property marketing and seamless deal management through Crexi PRO, and a transparent, time-bound bidding experience with Crexi Auction— Crexi enables users to evaluate opportunities, maximize exposure, and close with speed and confidence.

To date, Crexi has facilitated over $1 trillion in transactions, 8.6 billion square feet leased, and supports a growing community of more than 2 million monthly active users.

Crexi’s mission is to catalyze the next generation of commercial real estate through three core pillars:
Access, Innovation, and Connection. Crexi’s platform democratizes CRE by providing unprecedented access to market insights and opportunities, accelerates CRE deal making with purpose-built technology that enhances speed and transparency; and empowers CRE professionals with a centralized platform designed for real-time collaboration and success.

We are seeking a strategic, data-driven, and execution focused marketing leader to drive awareness and demand for Crexi’s Auction business. This person will be responsible for developing and running the programs that drive qualified registered bidders, increasing bidder participation, and ultimately generating auction revenue.

As the marketing leader for Auctions, you will drive full-funnel programs that increase market awareness, accelerate buyer growth, and convert prospects into active bidders. You will elevate Crexi Auctions’ unique value proposition—speed, transparency, certainty, and a competitive bidding environment—and ensure it comes to life across every channel. This role requires both vision and execution: you’ll set strategy while building targeted go-to-market campaigns for key CRE sectors such as Hospitality, Retail, Office, and Government in a fast-moving, high-impact environment.

Crexi Auction streamlines the sales process by offering a time-bound, competitive, and transparent environment. The platform addresses common market concerns through pre-vetted buyers, verified cash terms, non-contingent deals, and the elimination of lengthy negotiation periods. Its white-glove service, expert auction specialists, and tailored marketing complement traditional brokerage efforts rather than replace them. In a market where assets are sitting longer, auctions offer a compelling solution to reach motivated buyers and accelerate timelines.

Since its 2019 launch, Crexi Auction has supported over $4.5 billion in assets and generated nearly $44 billion in submitted bids. From local retail centers to institutional-grade Class A assets, the platform has a proven track record of success and offers an expedited timeline of list-to-close in 75 days or less. Powered by AI-driven tools, deep auction expertise, and a robust end-to-end system, Crexi is redefining how commercial real estate is sold.

Strategic Leadership and Market Positioning

• Own the end-to-end marketing strategy for Crexi Auctions with one primary goal: drive registered bidders and revenue for every auction.
• Develop a unified positioning strategy that clearly articulates what differentiates Crexi Auctions — speed, transparency, certainty, buyer network, data advantage, — and ensure that narrative is consistent across all channels and touchpoints.
• Establish a market intelligence framework to understand buyer behavior, sector trends, competitive dynamics, and macro shifts that influence auction participation — using insights to refine messaging and campaign strategy.
• Build programs that grow a long-term pipeline of qualified buyerswho are ready and motivated to engage in future auctions.

Go-to-Market & Demand Strategy

• Lead the development of integrated demand programs that drive awareness → engagement → bidder registration → bidding activity → revenue.
• Own marketing activation for each live auction, orchestrating SEM, email, display, retargeting, content, advertising, and social campaigns to hit registered bidder and…