Lead, SMC Marketing

Lead, SMC Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world;
Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will build compelling marketing content to drive advertiser growth, including sales enablement materials, on‑platform notifications, email and Snap’s web properties. The role will build global marketing and creative strategy and closely align with cross‑functional teams (Ads Growth, Product Marketing, Data Science), while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns.

The ideal candidate is a data‑driven marketer who brings directly relevant experience in strategizing on and creating sales enablement material.

• Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
• Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
• Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
• Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
• Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
• Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
• Provide ideas to continuously uplevel internal‑ and external‑facing sales enablement content

• Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
• Understanding of what type of education resonates for different audiences
• Experience leading internal creative design and web development teams
• High comfort with data driven decision making and ability to translate data into actionable content recommendations
• Ability to consistently uplevel content, while keeping in mind business goals
• Self‑starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity
• Experience or familiarity in working with the media or digital advertising industry
• Experience with tools Google Analytics and Figma is a plus

• BS/BA degree or equivalent years of experience
• 8+ years experience in building and creating marketing content

• Direct experience with hands on sales enablement content creation
• Passion for change, Snapchat, and creativity!

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable). Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance…