Social Video Content Strategist

Social Video Content Strategist, Base (Contract)

Join to apply for the Social Video Content Strategist, Base (Contract) role at Coinbase

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen. We believe that the onchain platform is the most important builder platform since the internet. We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized, easy-to-use way.

At Base, we live by our Stay Based values: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundaries—all while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation.

Base is incubated within Coinbase and plans to progressively decentralize in the years ahead. We believe that decentralization is critical to creating an open, global crypto economy that is accessible to everyone. Base is built on Optimism's open-source OP Stack. We're joining as the second Core Dev team working on the OP Stack to ensure it's a public good available to everyone;

and contributing a portion of sequencer revenue to funding public goods.

• Strategy & Planning
  • Develop and manage a holistic social content video strategy across primary platforms Instagram, Tik Tok, You Tube, as well as X and Base App
  • Set measurable goals and KPIs for growth, engagement, and conversion
  • Conduct audience research and competitive analysis to inform direction
• Content Creation & Campaigns
  • Collaborate with marketing, creative office, and community creators to create unique, engaging platform-native content
  • Develop creative briefs and posting strategies aligned with key launches, campaigns, and cultural moments
  • Experiment with emerging trends, formats, and technologies to keep the brand relevant and innovative
• Community & Engagement
  • Build and foster community through authentic engagement and creator collaborations
  • Identify and amplify user-generated content and influencer partnerships
• Performance & Optimization
  • Track, analyze, and report performance metrics; translate insights into actionable recommendations and share with stakeholders
  • Optimize content performance through A/B testing, creative iteration, and real-time trend monitoring

• 6+ years of experience in social media strategy, content marketing, or brand storytelling
• Deep understanding of platform algorithms, audience behavior, and content trends
• Strong creative instincts paired with analytical thinking
• Excellent writing and communication skills with a sharp visual eye
• Comfortable working cross-functionally with marketing, design, and growth teams
• Passionate about culture, creators, and what's next for onchain media

REQ

Pay Transparency Notice
:
Depending on your work location, the target annual base salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)). Base salary range shown. Total compensation also includes equity and bonus eligibility and benefits:

$60—$100 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.

For US applicants, you may view the Employee Rights…