Media Strategist; Beauty & Wellness

Media Strategist (Beauty & Wellness)

Drip Comm is growing! We are looking for Media Strategists (Beauty & Wellness) in LA & NYC to support the day-to-day earned media efforts and creative campaign work for our beauty, and wellness clients.

As a Media Strategist, you’ll be helping to execute key PR initiatives for clients within the beauty, lifestyle and wellness space. You’ll manage media relations for integrated programs and creative PR stunts. Drafting creative media strategies, press materials, pitching and reporting on results.

Qualified applicants should possess:

• 4 years’ experience working in PR/media relations in the beauty and wellness space
• A comprehensive understanding of the media landscape and media strategy
• Experience executing and landing feature coverage for PR Stunts and out-of-the-box campaign initiatives
• A proven track record of delivering high-quality stories both product and long-form features in print, online, podcast, social and broadcast
• Critical thinking and analytical skills to produce strategic campaign reporting and learnings
• Stellar grammatical / writing skills and attention to detail
• Experience with affiliate PR/marketing
• Familiarity with tools and platforms like Muck Rack, Cision, PR Newswire, G-Suite, Excel, Awin, Skimlinks
• A portfolio of recent press wins including feature articles and strategic round-ups

Key responsibilities include:

• Media Outreach/Pitching:
• Manage the ongoing news engine
• Draft press materials (FAQs, fact sheets, press releases, pitches, media/PR plans etc.)
• Proactively pitch media, focusing on both product and feature stories
• Ideating creative pitch angles and creating opportunities to insert clients into cultural conversation
• Engaging with key media to build relationships (IRL via cocktails, or virtually via zoom coffee dates, etc.)
• Media list building and research
• Tracking & reporting on coverage
• Applying to editorial awards

Creative Strategy:

• Partnering with leadership to develop & brainstorm creative strategy and execute high-level media campaigns, events and product launches

What You’ll Bring:

• Proactive pop culture stan
• Excited to build relationships with clients, colleagues, and media
• Bachelor’s degree or equivalent in relevant field
• Minimum 4-5 years’ dedicated experience in PR, working as part of an integrated agency team (IAT) a plus
• Highly organized and detail-oriented
• Strong communicator, creative thinker, and advanced writer
• Strong network of media contacts
• Familiarity with tools and platforms like QWOTED, HARO, Muck Rack, Cision, PR Newswire, G-Suite, Excel

Our Core Values

At Drip Comm, we don’t just do the work — we show up with:

• Urgency — We move fast, with intention.
• Enthusiasm — We lead with passion and possibility.
• Positivity — We approach challenges with curiosity and care.
• Excellence — We deliver our best, always.
• Extreme Ownership — We take full responsibility for our work and results.
• Creativity — We think beyond the brief.
• Inclusivity — We believe diverse teams drive cultural relevance and innovation.

We’re looking for someone who doesn’t just know the earned media game — but shows up with heart, hustle, and cultural fluency.

Details

• Part-time with opportunity for full-time
• Must be based in NYC or LA (occasional in-person support required)
• Competitive hourly rate based on experience
• Drip Comm is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other protected characteristic.
• Location:
  
  NYC or LA (hybrid: remote with some travel required for NYC and LA based clientele)
• Drip Comm is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws