VP, Brand & Marketing

Join to apply for the VP, Brand & Marketing role at Aspire Bakeries

This range is provided by Aspire Bakeries. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Hungry for a career that’s as rewarding as it is delicious? At Aspire Bakeries, we don’t just bake breads, cookies, and cakes - we create foods that bring people together. From La Brea Bakery® artisan breads to Otis Spunkmeyer® cookies, our products are enjoyed by millions of people every day. And behind every bite are talented manufacturing and support teams who take pride in their work and our food.

We’re looking for hard-working people who will bring integrity, creativity, and a passion for excellence to everything they do - whether that’s on the bakery floor, in the office, or supporting customers. In return, we offer a workplace culture built on care, ownership, and growth - where your contributions matter and your career can rise as high as our bread loaves!

With 13 commercial bakeries across North America and a reputation as an industry leader, Aspire Bakeries is rising together with our people and our customers to be the best all-around bakery solution. If you’re ready to grow with us, we’d love to hear from you.

• Culture - Our culture thrives on collaboration, diversity, and a shared passion for excellence. We support team members, empower growth, and encourage everyone to bring their authentic selves to work.
• Health & Wellness – Comprehensive medical, dental, and vision coverage, plus company-paid life insurance and additional voluntary options to fit your needs.
• Work-Life Balance – Paid parental leave, generous paid time off, and holidays so you can recharge and spend time on what matters most.
• Financial Security – A competitive 401(k) with immediate company match, plus short- and long-term disability coverage for peace of mind.
• Growth & Development – Opportunities to build skills, grow your career, and develop expertise through Aspire Bakeries’ learning and development programs.
• Flexibility & Support – HSA and FSA plans to help you manage everyday expenses.
• Recognition & Rewards – Performance incentive plans that celebrate achievements across sales, bakery performance, and individual contributions.

We are seeking a Vice President, Brand & Marketing to join our team based in Los Angeles. In this role, you will be accountable for driving brand-led growth, strategic innovation, and customer marketing across Aspire Bakeries, including our iconic brands, La Brea Bakery and Otis Spunkmeyer, spanning Retail, Food service, QSR, and emerging channels.

Reporting to the Chief Growth Officer, this role plays a critical part in shaping Aspire’s growth trajectory by translating consumer, customer, and market insights into strategies and plans that deliver sustained topline profitable growth.

Salary Range
: $ - $

• Lead brand and marketing strategy for La Brea Bakery and Otis Spunkmeyer across Retail, Food service, QSR, and emerging channels.
• Drive topline and P&L growth through brand marketing, customer marketing, and strategic innovation initiatives.
• Develop and execute multi-year marketing and innovation roadmaps grounded in consumer, customer, and market insights.
• Partner closely with Sales, R&D, Finance, and Operations to align growth strategies with commercial execution.
• Establish best-in-class category management practices to drive growth with existing and new Retail customers.
• Lead, develop, and inspire a high-performing marketing and innovation organization, prioritizing talent development and succession.
• Define and track KPIs to measure brand health, revenue growth, and return on marketing investment.

• Bachelor’s degree in Business or related field;
  Marketing preferred.
• 15+ years of consumer- and customer-facing experience within CPG/Food, across Retail and/or Food service.
• Proven track record of driving branded and/or customer-branded revenue growth.
• Experience leading cross-functional initiatives within a matrixed…