Marketing Director

ABOUT THE COMPANY
This is a fast-growing consumer brand in the electric mobility space with a loyal and passionate customer base across major U.S. cities. Since launching with a breakthrough crowdfunding campaign in 2018, the company has built a unique identity rooted in performance, culture, and community. Now under new leadership, the team is entering a new phase of growth-with new products, a revitalized strategy, and renewed focus on creative-led marketing.

The company is lean and hands-on, with a close-knit team that operates from a hybrid office/showroom in Los Angeles. The environment is highly collaborative, and everyone plays a critical role in driving the brand forward.

ABOUT THE ROLE
This is a hands-on marketing leadership role for someone who can blend brand and performance, creativity and analytics. The Director of Marketing will own the full marketing function-from paid digital campaigns and product launches to social media, community, and brand development.

The ideal candidate is a doer and a builder. They know how to launch physical products, grow brand momentum on a lean budget, and drive results across the customer journey. They will report directly to the CEO and work closely with product and sales leadership.

RESPONSIBILITIES

• Lead all areas of marketing, including paid media, social, email, PR, events, partnerships, and creative
• Own digital strategy and performance-drive traffic, generate leads, and convert them to sales
• Develop go-to-market plans for upcoming product launches in coordination with product and sales
• Build brand voice and manage all social media platforms, including posting, community engagement, and comment moderation
• Expand grassroots efforts through community engagement, local activations, and earned media
• Oversee advertising spend (Meta, Google, etc.) and provide reporting and analytics for ROI and growth
• Collaborate with the team to improve CRM strategy and implement email and lifecycle marketing
• Be physically present in the LA office to interact with the product, customers, and in-person events

ABOUT YOU

• 5-10 years of marketing experience with a track record of driving growth for consumer products
• Strong background in performance marketing, brand building, and product launches
• Skilled in Shopify, Meta Ads, Google Ads, SEO, CRM, and email marketing
• Highly creative with a sharp understanding of audience, storytelling, and brand voice
• Comfortable working in a small, hands-on team where you'll wear many hats
• Outgoing and energized by events, customer interaction, and community engagement
• Must be based in Los Angeles and able to work in-office most weekdays

BONUS POINTS

• Experience in lifestyle, action sports, small vehicles, or mobility-related brands
• Previous work at a company that scaled from early-stage growth to profitability
• Familiarity with PR, partnerships, and influencer marketing
• Ability to track, analyze, and optimize marketing performance against KPIs

WHY THIS ROLE?

• High visibility and ownership within a growing brand
• Full control of the marketing roadmap with a real creative runway
• Strong product pipeline and passionate customer base
• Close, collaborative team that values flexibility, grit, and real impact
• Significant equity upside and a path toward senior leadership