Senior Account Executive, Consumer & Brand

More about the role:

Burson has an immediate opening for a Senior Account Executive based in Los Angeles to join our Consumer & Brand Practice, focused on delivering impactful campaigns for a leading consumer brand. This role involves supporting large-scale activations, media relations, influencer engagement, and integrated communications strategies.

The ideal candidate is proactive, culturally aware, and skilled at blending trends into meaningful PR strategies. You should have a strong understanding of the media landscape and what editors and reporters need today.

What you'll do:

* Serve as a key team member contributing to the execution and management of multiple projects and work streams.

* Develop media materials including pitch emails, reporter backgrounders, spokesperson briefing documents, and messaging.

* Build and maintain targeted media lists and pitches; learn and follow clients' priority media.

* Cultivate media relationships to secure coverage and meet client objectives.

* Leverage social platforms to amplify media coverage for client campaigns.

* Identify cultural and industry trends and bring forward creative ideas.

* Provide in-office support for press requests and product needs in a timely manner.

* Coordinate shipments and messenger services for product deliveries and press samples.

* Track and analyze media hits and campaign results against KPIs; maintain media trackers of press coverage.

* Develop deep knowledge of client industry and contribute to strategic client plans.

* Support development and execution of media and influencer events.

* Participate in client meetings, accurately capturing meeting notes and next steps.

Experience that contributes to success:

* 2-3 years of PR experience, agency preferred, with interest in consumer brands and lifestyle communications.

* Strong writing, media, and research skills.

* Results-focused approach and willingness to go the extra mile for clients.

* Ability to work effectively in a team-oriented, fast-paced environment.

* Highly detail-oriented, with excellent time-management skills.

* Willingness to travel and work outside standard business hours for event support.

* Experience in Microsoft Office, Cision, Muck Rack, Brandwatch, and Google Workspace preferred.

* Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities, and employee resource groups.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.