Director, Brand & Marketing Partnerships - WSS

Overview

This role will be hybrid in office three days a week at our WSS Corporate office in Gardena, CA.

The role of Director, Brand & Marketing Partnerships serves as the central liaison between the retail marketing department and WSS key brand partners. This leader ensures brand partner alignment with retail marketing goals and marketing department execution. This role coordinates cross‑functional, transparent communication and execution, ensuring brand programs are integrated into retail and digital marketing initiatives. This role maintains the balance between relationship management and strategic alignment with WSS business initiatives.

• Coordinate internal stakeholders
  :
  Facilitate communication between creative, media, CRM, and in‑store teams to ensure timely and consistent execution of partner programs.
• Optimize co‑op investment
  :
  Partner with finance and marketing leadership to track, document, and maximize co‑op and MDF (marketing development funds) usage across all brand campaigns.
• Measure and report
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  Create post‑campaign recaps and quarterly reviews for brand partners, highlighting performance metrics, traffic lift, and ROI of marketing collaborations.
• Champion brand consistency
  :
  Ensure all partner‑driven creative assets and activations uphold both the retailer’s and vendor’s brand standards, tone, and visual identity.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Oversee brand partnership strategy and management. This includes, but is not limited to, partnership proposals, organized & detailed campaign calendars, production timelines, managing co‑op budgets, campaign expectations & ROI for driving in‑store and online performance. Serve as the primary point of contact for brand partners on marketing priorities—ensuring campaigns align with both brand and retailer objectives