YouTube Campaign Manager

$90,000.00/yr - $/yr

At Icon Media Direct, we specialize in driving results through performance media across video, audio and OOH. We partner with brands to deliver high-impact campaigns that amplify their message and achieve measurable success. As an agency that’s at the forefront of video marketing, we leverage platforms like You Tube and Amazon DSP to create cross-channel strategies that deliver the best ROI.

We are looking for a talented You Tube Campaign Manager with a strong understanding of video ads, Google Ads Manager, DV360, and cross-channel strategies to join our growing team.

We’re seeking an experienced You Tube Campaign Manager to join our team! You will play a pivotal role in developing, executing, and optimizing video campaigns on You Tube and YouTubeTV while integrating them into broader cross-channel strategies that may include platforms like Amazon DSP, Google Ads, and other digital media. You’ll be responsible for executing campaigns that not only drive performance on You Tube, but also contribute to a holistic marketing strategy that spans across multiple touchpoints, delivering a seamless experience for the target audience.

• You Tube Campaign Management
  :
  Lead the execution of You Tube and YouTubeTV video campaigns, from strategy development to account setup under an MCC structure, campaign setup for efficient CPA outcomes, optimization, and reporting, while ensuring alignment with broader cross-channel media strategies. Must have previous experience.
• Ad Operations
  :
  Oversee all aspects required to run successful You Tube campaigns including generating, managing, implementing and validating ad and floodlight tags in CM360, creative uploading and formatting, and coordination with other publisher partners for campaign activation within Google Ads Manager platform.
• Audience Targeting & Segmentation
  :
  Develop, execute and optimize holistic audience strategy using first-party data, Google’s audience insights, and third-party data to identify and scale successful You Tube and You Tube TV campaigns.
• Data Analysis & Reporting
  :
  Analyze performance data from You Tube and other platforms as needed to continuously optimize campaigns to meet or beat performance KPIs while ensuring scale and budget delivery. Deliver insights and reports that highlight performance and offer actionable recommendations for improvement. Procure and activate added value brand awareness, incrementality and benchmarking analysis, by coordinating with Google representatives.
• Partner Collaboration
  :
  Identify and build relationships with applicable Google representatives for each vertical and client to arrange for added-value measurement and to stay informed of new developments and capabilities available for clients. Having existing Google contacts to reach out to is a plus.
• Creative Collaboration
  :
  Work closely with the creative team to ensure that video assets are optimized for performance across both You Tube and YouTubeTV while maintaining brand consistency. Use expertise in platform to advise on best practices for copy, content, messaging and format to create assets that accomplish various client KPIs.
• Client Communication
  :
  Act as a key point of contact for clients, providing regular updates, presenting performance reports, and recommending strategic adjustments to improve campaign effectiveness.
• Cross-Channel Strategy
  :
  Develop and manage campaigns that integrate You Tube strategy with other tactics like CTV, Amazon DSP, programmatic display, OLV and linear TV for a cohesive strategy across all channels. This includes audience targeting, creative alignment, and optimization across platforms.
• Industry Trends
  :
  Stay updated with trends and updates in video advertising, You Tube, Amazon DSP, and cross-channel media buying to ensure the agency’s strategies are cutting-edge and effective

• Must have experience focused on You Tube, YouTubeTV video and display advertising including:
  Account set ups under MCC structure connecting cross organization accounts and using CM360 for tracking and tagging setup for conversion measurement at all points of the funnel.
• Exp…